Cheeky Chompers is a multi award-winning British baby brand for parents & gift buyers. Launched 2013, £5.9M revenue to date via consumers directly, 1500 retailers & 31 distributors worldwide. Seek investment to scale with new product development, direct sales growth & brand awareness in key markets.
Cheeky Chompers create innovative baby products with an intuitive twist, to help make parents lives easier.
We invented the Neckerchew, the world’s first Chewable dribble bib with attached teether for teething babies. We now have 9 multi-use baby products and a range for children and adults with oral sensory issues.
Our vision is to be THE trusted go-to brand globally for baby products & baby gifts with innovation at its core, delivered with intuition, quality & style.
We have a strong track record with consistent revenue of over £1M per year for the last 4 years with c. 46% gross margin and £5.9M revenue to date (y/e Jan 19 P&L £29k). Currently, export sales account for 65% of sales.
We have collaborative products with Joules & The White Company and are in advanced discussions to launch our new pharmacy range into 500 Lloyds stores.
Based in Edinburgh with a talented team of 10, a strong brand with a 5* Trust Pilot score, & extensive distribution network, we see a strong base to scale the business.
With investment aim to:
Launch a range of new characters & innovative products to grow with each stage of a baby’s development
Deliver a targeted digital plan to connect directly with our customers and maximise our higher margin D2C channel
Drive brand awareness in our key markets: UK, China & USA
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