The common denominator of our founding team is that we all used to live below the poverty line and all climbed the social ladder through hustle.

We are straight talkers, data-driven, frugal and very ambitious.

Our mission is to gamify everybody’s financial life in order to create a wealthy generation. We believe that, with the right mindset, anyone can take control over their spending habits and become financially independent.

CEO: Sam Abrika validated all the liquidity risk models of UBS, built from scratch the liquidity risk framework used to make sure the bank had enough cash in Europe and joined the EMEA Risk Committee by the age of 27.

CTO: Alexandr Priezzhev implemented from scratch the full stack infrastructure (software, POS terminals, analytics) for the loyalty card “Malina” that was processing $2.5bn/month worth of payments.

Illustrator (Part-time): Angela Coronado is a talented illustrator who had her first entrepreneurial experience at 16 when she designed and sold T-shirts in the Philippines. She creates web comics that get 20k+ upvotes on reddit.

Our investors and advisors include industry experts in AI & finance, investors of Coinbase, Uber, Github... and entrepreneurs who successfully exited multimillion pound startups.