Cash Coach gamifies saving. AI technology is used to set realistic saving targets and provide user specific coaching. The app is targeted at millennials with mid-range income. Cash Coach is fun to use, includes free, £2.99/m and £6.99/m plans and is designed to generate a loyal following.
Our society has entered the era of “instant gratification” where millions of millennials are enjoying the present days without feeling the urge to save for the rainy days. They spend more than 2h/day on social media, and less than 2 min looking at their finances. Budgeting apps are too boring to catch their attention: 95% of people stop using them after 2 months.
The majority of millennials live paycheck to paycheck and we believe they have lost any hope of building any wealth.
We don’t want our generation to be called the “broke generation”.
We created a “fintech mobile game” where the goal is to save as much as you can from your real-life income to level-up your in-game avatar. Each avatar will gain personality traits based on your spending behaviours. For example, it would get drunk if you spend too much in bars.
The app is free to play; advanced users can improve their saving performance by upgrading to a premium plan:
Advanced analytics: £2.99/m
AI coaching: £6.99/m
We want Cash Coach to become the trusted champion of all millennials, and create a marketplace of services (such as utility switch, remortgage...) that will save them money, and earn us a commission.