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Successfully funded
  • Equity
Pre-money valuation

From attic to 6th fastest growing company in Europe in 2018; carwow is an online marketplace making car buying better for everyone. Buying a car is one of the last areas not radically improved by the internet and carwow has revolutionised car buying for 200k+ people who bought £5bn+ worth of cars.

  • £5bn+ worth of cars bought by carwow customers and 5% UK market share
  • 80% compound annual revenue growth over three years to £20m in 2018
  • Expanded into Germany & Spain. Built a 2.7m subscriber YouTube channel
  • Invest alongside Daimler (Mercedes-Benz), Accel, Balderton & Vitruvian


Focussing initially on the UK new car market, carwow has expanded in the UK into leasing, financing, and nearly-new cars.

Today, about 5% of all consumer new cars in the UK are sold through carwow, and about 1% in Germany and Spain already too.

In 2018, carwow generated £20m in revenue with a compound annual growth rate of 80% since 2015. The business is not yet profitable and continues to invest in its growth & market expansion.

carwow for Consumers

We help consumers all the way through buying a car - from not knowing what car to buy, to the final purchase.

We are rated 9.6/10 on Trustpilot in the UK and Germany.

Over 2 million people view our written editorial content each month, and our YouTube channel received 55 million views in August 2019.

carwow for the Car Industry

We help dealers reach consumers who are increasingly starting their car buying journey online.

In the UK, carwow works with 18 out of the 20 largest dealer groups and with 3,000+ dealers across 3 markets.

We have strong partnerships with most of the popular car brands in the UK.


carwow has raised £55m+ in equity funding from top VCs and Daimler.

We have had a number of partners ask about the chance to invest in carwow following our recent investment, so chose to open up investment to our customers, partners, YouTube fans and friends to enhance our customer & dealer proposition and for international growth.

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