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249%
Raised
£996,710
Investors
266
Target
£400,000
Equity
22.66%
Pre-money valuation
£3,401,618

The first product from VC backed Motion Metrics is a digital ski coach that fits into any ski boot. ‘Carv’ uses motion and pressure sensors to deliver real-time audio coaching and analysis. Launched in 2017 and quickly selling out, Motion Metrics aim to scale production and expand their offering.

  • 2100+ shipped, with £580k total revenue to date (including pre-orders)
  • As featured in The Times, The Sunday Times, Forbes and more
  • Developed alongside Olympic and World Cup skiers and their coaches
  • Tech applied to medical & big data fields, realising £110k revenue
Information The company has already received and spent c. £155k of the investment reflected on the pitch progress bar.

Idea

We founded MotionMetrics because we feel there is an opportunity to redefine the way we learn sports. We want to provide world-class instruction to everybody and shake up the £3.4bn snow sports market with our first product, Carv.

Developed in-house, Carv’s flexible inserts for ski boots contain 114 pressure & motion sensors. Data collected is wirelessly sent to a smartphone app, giving the skier real-time instruction through headphones with detailed analysis between runs.

Last year, our users have collectively skied more than 2 times around the world, receiving over 1,000,000 voice instructions. Over the next season, we are developing a software subscription model in order to give access to premium lessons and drills, furthering revenue opportunities.

The Sunday Times describing Carv as a “game-changer” and a 5* review from Stuff magazine represent some of our press to date. But we believe the opportunity is much bigger than just sports instruction. Last year we completed a £54k big data partnership in Schladming, Austria and earned £77k from a health care pilot, giving us exposure to the rehabilitation market.

Total income of the company is £587k (including pre-orders), with a corresponding EBITDA of £-640k. We’re now raising to fund the next stage of growth and to give those passionate about our mission the chance to own part of our success.

Disclosure: Director Loans Exist

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Carv has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.