The first product from VC backed Motion Metrics is a digital ski coach that fits into any ski boot. ‘Carv’ uses motion and pressure sensors to deliver real-time audio coaching and analysis. Launched in 2017 and quickly selling out, Motion Metrics aim to scale production and expand their offering.
We founded MotionMetrics because we feel there is an opportunity to redefine the way we learn sports. We want to provide world-class instruction to everybody and shake up the £3.4bn snow sports market with our first product, Carv.
Developed in-house, Carv’s flexible inserts for ski boots contain 114 pressure & motion sensors. Data collected is wirelessly sent to a smartphone app, giving the skier real-time instruction through headphones with detailed analysis between runs.
Last year, our users have collectively skied more than 2 times around the world, receiving over 1,000,000 voice instructions. Over the next season, we are developing a software subscription model in order to give access to premium lessons and drills, furthering revenue opportunities.
The Sunday Times describing Carv as a “game-changer” and a 5* review from Stuff magazine represent some of our press to date. But we believe the opportunity is much bigger than just sports instruction. Last year we completed a £54k big data partnership in Schladming, Austria and earned £77k from a health care pilot, giving us exposure to the rehabilitation market.
Total income of the company is £587k (including pre-orders), with a corresponding EBITDA of £-640k. We’re now raising to fund the next stage of growth and to give those passionate about our mission the chance to own part of our success.
Disclosure: Director Loans Exist