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154%
Raised
£1,541,590
Investors
473
Target
£1,000,000
Equity
7.16%
Pre-money valuation
£20,000,000

Cazana is a Passion Capital backed business that seeks to change the way vehicles are valued globally. Cazana operates websites at Cazana.com and Carandclassic.co.uk that attract over 2 million users monthly. The businesses make money by selling data, insight and advertising to dealers and insurers.

  • Backed by the leading VC, Passion Capital
  • 2.2 million monthly visitors. Approximately £480m vehicles sold in '18
  • Officially recognised by Financial Ombudsman for insurance valuations
  • Hundreds of B2B clients incl. 2 of the UK's top 5 dealers buying data
Information The Company secured £923,530 from 11 investors prior to launching on Crowdcube and, for the sake of transparency, this is reflected in the progress bar above. In light of recent progress, one of these investors recently increased their investment by £45,000, taking the total for the pool of 11 investors to £968,530

Idea

Car & Classic // Cazana pitch video

UK Vehicle, trading as Cazana, has 2 primary products:

1) Car & Classic: a free-to-list site for classic & specialist vehicles, the go-to buy/sell platform in Europe. Car & Classic Holdings is a wholly-owned subsidiary.

2) Cazana: B2B platform using machine learning to determine the true value of vehicles.

Together we serve consumers to buy or sell cars, and dealers, insurers, and lenders who want to manage assets and insure with transparent information.

Our research suggests the market for classified listings of classic/specialist vehicles is approximately £2.7bn globally (UK: £239m). Furthermore, the annual spending on vehicle pricing data is estimated £3.5bn globally (UK: £426m), including by dealers, insurers, and lenders.

The group generated £1.3m of largely recurring revenue in '18, with £898k gross profit (-£458k net). Turnover was £163k in December (£31k net profit). Data contracts account for 60% of revenues with the remaining 40% from ads. Hundreds of businesses buy Cazana data, with 2.2m monthly site visits and 1,800 dealers benefiting from the Car & Classic audience. The business is frequently covered by industry & national press.

In October 2018, the Financial Ombudsman announced that they recommend Cazana valuations for insurance loss cases. We are becoming the default choice for dealers & insurers looking to trade more efficiently with fair, transparent market data.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Car & Classic / Cazana has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.