Founded in 2015 and backed by Northstar Ventures, Canny make and sell a natural and low sugar milkshake that has grown to be listed in over 200 stores across the UK and on Virgin Trains. The team now plan to expand through the retail, wholesale and travel markets.
Most milk-based drinks contain additives and sugar. We offer an alternative for the consumer that maintains a fantastic taste & is 100% natural, provides 11 grams of protein per bottle, and has less than 5% sugar.
Canny was set up by Liam and Simon in July 2015 as a grab&go product for the ABC1 18-40 demographic. We acquired concept funding from Northstar Ventures. After selling 500 cartons in January 2016, we quickly moved to sell 10,000 cartons by July 2016.
We've successfully launched onto Virgin trains and 200 independents around the UK, and have now been added to Virgin Trains Meal Deal offer. We initially launched 4 flavours, though it became apparent that 70% of sales were chocolate and we have since refocused on our Chocolate drink. We polled consumers about our packaging, branding, and message, and we subsequently rebranded in February 2017. We have also developed a no added refined sugar option which will be launched in summer 2017.
We will expand the travel & wholesale part of the business through distributors, and plan to expand into main 4 retailers by the end of 2017.
We have been recognised as one of the top 17 business's to watch in the North East for 2017. We have been invited for interviews on both BBC and Metro radio as part of this journey. We have been featured in The Grocer, Food Manufacture, Dairy reporter, Business Quarterly, and Food & Drink International.