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Successfully funded
overfunded
Canny
172%
Raised
£172,780
Investors
350
Target
£100,000
Equity
22.36%
Pre-money valuation
£600,000

Founded in 2015 and backed by Northstar Ventures, Canny make and sell a natural and low sugar milkshake that has grown to be listed in over 200 stores across the UK and on Virgin Trains. The team now plan to expand through the retail, wholesale and travel markets.

  • Recognised as one of the top 17 businesses to watch in the North East
  • Backed By NorthStar Ventures
  • Founded by a qualified Herbalist and a drinks industry veteran
  • Featured by the BBC, Metro Radio, and The Grocer amongst others

Idea

Most milk-based drinks contain additives and sugar. We offer an alternative for the consumer that maintains a fantastic taste & is 100% natural, provides 11 grams of protein per bottle, and has less than 5% sugar.

Canny was set up by Liam and Simon in July 2015 as a grab&go product for the ABC1 18-40 demographic. We acquired concept funding from Northstar Ventures. After selling 500 cartons in January 2016, we quickly moved to sell 10,000 cartons by July 2016.

We've successfully launched onto Virgin trains and 200 independents around the UK, and have now been added to Virgin Trains Meal Deal offer. We initially launched 4 flavours, though it became apparent that 70% of sales were chocolate and we have since refocused on our Chocolate drink. We polled consumers about our packaging, branding, and message, and we subsequently rebranded in February 2017. We have also developed a no added refined sugar option which will be launched in summer 2017.

We will expand the travel & wholesale part of the business through distributors, and plan to expand into main 4 retailers by the end of 2017.

We have been recognised as one of the top 17 business's to watch in the North East for 2017. We have been invited for interviews on both BBC and Metro radio as part of this journey. We have been featured in The Grocer, Food Manufacture, Dairy reporter, Business Quarterly, and Food & Drink International.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Canny has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.