Cadello is a new, category-defining spirit produced by a 150 year-old family-owned distillery in Italy. A unique flavour boasting 8 ingredients ‒ perfect neat or in cocktails. Distributors in the UK and Italy, with more coming in France and China. Funds will support our continued, fast-paced growth.
Cadello is a new, unique spirit inspired by the question:
“What spirit would wealthy 18th century Venetians have served at their lavish masked balls?”
We spent 3 years working with Distilleria Pisoni, a 150 year-old family-owned distillery in Italy, to develop Cadello’s unique flavour profile.
8 natural ingredients from Italy and places along the old Silk Road are infused, distilled, blended and aged in French oak barrels (with coffee beans inside) until the right depth, complexity and smoothness is achieved.
The long, 60-second finish takes you on a journey, unveiling flavours of coffee, chocolate, star anise, mint and vanilla, with hints of caramel and hazelnut.
Initially, we targeted only the UK and Italy markets until 2023. However, we already have significant opportunities in France and China.
Following a test launch in Switzerland in 2018, we have:
- Launched in the UK in 2018
- Launched in Italy in 2019
- Partnered with one the premier distributors in the South of France
- Received our first big order from China (happening now)
- Hired UK and Italian Brand Ambassadors
- Hired Head of Marketing
Funds will support our continued fast-paced growth by allowing further investment in sales and marketing through: PR, social media, advertising, trade shows & tasting events, bartender competitions and direct marketing to key accounts.