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147%
Raised
£738,670
Investors
275
Target
£500,000
Equity
20.92%
Pre-money valuation
£2,791,461

Brushbox is an oral health subscription box service providing a simple, convenient way to ensure a healthy mouth and a beautiful smile. They're on a mission to change the way people think about and look after their teeth, combat plastic waste, and disrupt the $40.63bn worldwide oral care industry.

  • Delivered 3,000 boxes since launch in January 2018
  • Due to launch in Ocado January 2019
  • Partnership with Denplan
  • Buy 1 Give 1 Partnership with Dentaid & Ronald McDonald House Trust

Idea

Brushbox deliver beautiful, eco-friendly oral care products straight to subscribers’ doors, every other month, right when they need them.

>70% of the UK population don't replace their toothbrush when they should, and this contributes towards 80% of adults having at least one filling, and tooth decay being the #1 reason for children taking time off school - this is a problem.

With 3.6bn plastic toothbrushes ending up in landfill or our oceans each year, and with heightened customer awareness around plastic, our bamboo brushes provide a great solution to meet the increasing need for sustainable plastic alternatives.

The oral care market exceeded sales of £1.3bn in 2017 in the UK with toothbrushes & toothpaste making up 73% of the sector's sales. The UK subscription box market is also forecast to grow by 72% to £1bn by 2022. We’re aiming to disrupt these markets & replicate the success seen in other health, beauty & grooming sectors.

Since Jan’ 2018 we have delivered 3,000 boxes across the UK, donated 5,000 toothbrushes through our 'Buy 1, Give 1' partnership with Dentaid, been named the #1 start-up to watch in Wales, & have been recognised by the Welsh government as a high growth, high potential business.

We’re raising investment to make key hires, expand our product range, and launch our UK-wide partnership programme with dentists.

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Risk warning

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Brushbox has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.