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Successfully funded
Pre-money valuation

Brushbox is an oral health subscription box service providing a simple, convenient way to ensure a healthy mouth and a beautiful smile. They're on a mission to change the way people think about and look after their teeth, combat plastic waste, and disrupt the $40.63bn worldwide oral care industry.

  • Delivered 3,000 boxes since launch in January 2018
  • Due to launch in Ocado January 2019
  • Partnership with Denplan
  • Buy 1 Give 1 Partnership with Dentaid & Ronald McDonald House Trust


Brushbox deliver beautiful, eco-friendly oral care products straight to subscribers’ doors, every other month, right when they need them.

>70% of the UK population don't replace their toothbrush when they should, and this contributes towards 80% of adults having at least one filling, and tooth decay being the #1 reason for children taking time off school - this is a problem.

With 3.6bn plastic toothbrushes ending up in landfill or our oceans each year, and with heightened customer awareness around plastic, our bamboo brushes provide a great solution to meet the increasing need for sustainable plastic alternatives.

The oral care market exceeded sales of £1.3bn in 2017 in the UK with toothbrushes & toothpaste making up 73% of the sector's sales. The UK subscription box market is also forecast to grow by 72% to £1bn by 2022. We’re aiming to disrupt these markets & replicate the success seen in other health, beauty & grooming sectors.

Since Jan’ 2018 we have delivered 3,000 boxes across the UK, donated 5,000 toothbrushes through our 'Buy 1, Give 1' partnership with Dentaid, been named the #1 start-up to watch in Wales, & have been recognised by the Welsh government as a high growth, high potential business.

We’re raising investment to make key hires, expand our product range, and launch our UK-wide partnership programme with dentists.

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