This site uses cookies. By using this site you agree to receiving cookies. View Policy.

101%
Raised
£253,370
Investors
163
Target
£250,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

BRU is on a mission to provide the best tea-making and drinking experience by selling high-quality tea preparation appliances which don't require any capsules or pods. By pre-selling their patented machines through reward campaigns on Kickstarter and Indiegogo, they have reached €1.1M+ from more than 9,400 customers in 12 months.

  • International Patents granted
  • Use any tea bag or loose leaf tea that you already have at your home
  • A strong team with proven track record and complimentary skills
  • Tea preparation devices market, such as Kettles, valued over $16B & is growing

Idea

After water, tea is the most consumed beverage globally - and we believe in tea. With our products, we add value to our customers by offering automated, smart and user-friendly solutions for making fresh tea by using any type of tea: loose-leaf or tea bag - our machines work with both. We combine the traditional tea steeping process with a new and patented technology.

With several new versions of the machine already in the pipeline, we are ready to launch our brand with aspirations of becoming a powerhouse in the tea industry.

In addition to our tea machines, we are setting up our own tea line to offer a tea-eco-system, to our strong community. All our products (tea and tea machines) can be bought directly or thru a subscription-based model. Our community is an additional sales driver, and our connected tea makers will help create a social platform for tea drinkers. This enables customers to track tea consumption & provide them with tailored recommendations.

The value of the tea market has doubled in the last 9 years. The value of the tea preparation devices, such as Kettles, is over $16B and estimated to reach $21B by 2025.

In October 2019 we launched the first version of BRU through reward-based crowdfunding and reached €1.1M in preorders from more than 9.4k customers in just 12 months. This round will help us launch our sales in Q3 '21 and fuel company growth.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the BRU pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered?
Log in

This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Read more

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.