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119%
Raised
£179,920
Investors
218
Target
£150,000
Equity
26.46%
Pre-money valuation
£500,000

British Boxers design and make cotton nightwear and underwear. Initially selling at artisan markets in 2013, the company now sells online and to over 50 outlets, including Harrods, and are raising to hire professional marketing expertise and expand its range.

  • Featured in The Guardian and Daily Mail’s You magazine among others
  • Over £250k turnover since incorporation
  • 30% annual turnover growth to March 2016 from previous financial year
  • Over 15,000 pieces sold to date
Information Meet the Founders - 18th November EVENT CANCELLED. Please contact the investor via the pitch below. Due to ongoing discussions with potential investors, the British Boxers campaign has been extended and will now close on the 19th November.

Idea

At British Boxers we design and make comfortable cotton nightwear and underwear.

We started selling the classic British-made men’s boxer short in 2013, but soon expanded our range, selling directly to the public at british-boxers.com and wholesale to over 50 outlets, including Harrods, as well as continuing to sell at artisan markets so we can meet and talk to our customers face to face - retail is all about customers.

To date, we have sold over 15,000 pieces with over £250k turnover since incorporation.

We have a distinct brand identity with a convincing back-story and believe we are well placed to develop our range to exploit identified growth areas in loungewear and athleisure clothing, ensuring that new product launches continually reinvigorate the brand. Our women’s hipster briefs have launched this month to coincide with our launch on Crowdcube!

Timeline:

Jan 2013: Started trading wholesale and at artisan markets

Jan 2014: Launched men's and women's nightwear range

March 2014: Launched men's stretch trunks

Nov 2014: Launched www.british-boxers.com

May 2016: Sold into Harrods

September 2016: Launched women's hipster briefs

We have featured across various media outlets: Daily Mail You Magazine, The Guardian, Menswear Buyer Magazine, Red Magazine (pending November 2016) and

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Risk warning

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

British Boxers has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.