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300%

On a mission to help people make better financial choices, Boring Money serves up straight-talking investment/pension guides & comparison tables with a dash of wit. With high organic traffic & £1m+ revenue in 2019, this raise will go towards expanding their reach as the go-to brand for trusted help.

  • 400,000 unique site visitors in 2019 – up 147% from 2018
  • 53% email open rate (2.5x industry standard) and 4.8 TrustPilot score
  • Addressable market: An estimated 16m investors; 5m cash savers 
  • Part-funded by B2B research and consultancy – over 50 industry clients

Idea

Imagine the financial lovechild of TripAdvisor and Which?

47% of the UK's 16 million investors lack confidence. They want clearer communication. Help choosing. And to hear what other investors think. Since launching in 2015, we've combined simple facts, comparison tools and customer reviews to help people make better choices. In 2019 our traffic grew by 147%. We’re rated 4.8/5 on Trustpilot.

Funded through research and consultancy

Revenue-generating from the start, we use insights to help the industry make better products & services with:

• bespoke research and advisory projects

• a suite of market reports

• subscription-based data products

In 2019, revenues were £1.04m – up 39% from 2018 (2019 loss £631,253) We have just started to switch on affiliate revenues and monetise our B2C site.

Our clients include heavyweights such as BlackRock and Barclays, and disruptors such as Wealthify and Nutmeg.

In the press

We’re regularly called on by the press, from The FT to The Times & the BBC, when they seek out an independent expert voice.

We see that the time is now

In the wake of 2020’s financial volatility, investment providers have seen up to 3x as many people open DIY investment accounts this year. That’s 6m+ navigating new robo advisers, auto-enrolment, sustainable funds etc. With your investment, we plan to grow our presence, monetise our website, and help more people make better choices.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Boring Money has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.