On a mission to help people make better financial choices, Boring Money serves up straight-talking investment/pension guides & comparison tables with a dash of wit. With high organic traffic & £1m+ revenue in 2019, this raise will go towards expanding their reach as the go-to brand for trusted help.
Imagine the financial lovechild of TripAdvisor and Which?
47% of the UK's 16 million investors lack confidence. They want clearer communication. Help choosing. And to hear what other investors think. Since launching in 2015, we've combined simple facts, comparison tools and customer reviews to help people make better choices. In 2019 our traffic grew by 147%. We’re rated 4.8/5 on Trustpilot.
Funded through research and consultancy
Revenue-generating from the start, we use insights to help the industry make better products & services with:
• bespoke research and advisory projects
• a suite of market reports
• subscription-based data products
In 2019, revenues were £1.04m – up 39% from 2018 (2019 loss £631,253) We have just started to switch on affiliate revenues and monetise our B2C site.
Our clients include heavyweights such as BlackRock and Barclays, and disruptors such as Wealthify and Nutmeg.
In the press
We’re regularly called on by the press, from The FT to The Times & the BBC, when they seek out an independent expert voice.
We see that the time is now
In the wake of 2020’s financial volatility, investment providers have seen up to 3x as many people open DIY investment accounts this year. That’s 6m+ navigating new robo advisers, auto-enrolment, sustainable funds etc. With your investment, we plan to grow our presence, monetise our website, and help more people make better choices.