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Boring Money has helped 1m people find the right investment products & advice. Imagine the financial lovechild of Which? & TripAdvisor, they’ve launched various new products & have seen B2C revenues increase 1500%. Join their mission to shake-up investing with a new app, products & community-powered learning.

  • A more engaged audience than ever. Site visits up 150% since 2020 YTD
  • Higher engagement and new services mean B2C revenues up 1,500%
  • Trustpilot rating of 4.9 - our readers love us!
  • 5+ yrs creating learning and community content with over 181,500 users

Idea

There's 7 million+ DIY investors in the UK. The market is growing but people need help: our research shows 8 out of 10 investors are unconfident.

Cue Boring Money. Our Best Buys, reviews & customer ratings help readers learn, compare & choose products.

In 2021, our team doubled. We enhanced our ISA & pension comparison tools, launched webinars, added a digital advice comparison vertical & an Adviser Directory-generating 1500% B2C revenue growth (Sept '20 vs Sept '21, YTD B2C rev: £387k, YTD total rev: £1m+, YTD EBITDA: -£489k). Our site traffic is also up 150% since 2020YTD.

Our newly built “Triage Quiz” will help tailor our readers' journey, guiding people to a) the right product or advice solution & b) three potential providers.

With 5+ years' experience of listening to readers, we know which of our 'Money Tribes' feel baffled & need help. In 2022 we plan to launch the Boring Money Investment Club app & community platforms. Video & live content. Shared experiences. Relevant forums. Empowerment.

Our first Investment Club will be for women in their 40s & 50s. An audience we know & love. We'll make content for them. With them. Supported by our community of female advisers & investment professionals.

And when our less confident Tribes can't find the products they want, we'll go a step further. Making products with our Tribes. For our Tribes. Turning investment upside-down.

Join us.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Boring Money has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.