This site uses cookies. By using this site you agree to receiving cookies. View Policy.
Successfully funded
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201611/logo_5a71b6332db7dc5805ca7bd30db44955.png){kind=logo}
Bluebella is an award winning lingerie & nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast to grow to $40bn in 2020 and has seen online growth of 265% since 2011. Bluebella’s ecommerce business is 130%+ YTD.
- Direct e-commerce channel growth of 130% YTD
- Stockists include Topshop, ASOS, Fenwicks, Zalando & Urban Outfitters
- Press includes Vogue, Marie Clare, Grazia, Metro, The Standard & Mail
- Founded by Emily Bendell, named in Management Today's 35 under 35
EIS tax relief is available for investments in Bluebella, up to their overfunding cap of £1.25 million.
Idea
Bluebella is an established, multi-award winning lingerie and nightwear brand, designing for the Instagram generation. The Bluebella girl does not see lingerie as ‘functional or sexy’– she sees it as fashion crossover and intimate self-indulgence. We create high designed, fashion inspired lingerie at affordable prices. Bluebella started in 2005 as a home party plan business and has also worked in licensing, designing and creating products for the infamous brand Fifty Shades of Grey. Over the last 18 months, we have strategically pivoted to pure Bluebella brand e-commerce and wholesale.
We have a fast-growing profile in the press with regular appearances in key titles like Vogue, Marie Clare, The Metro, The Standard and Mail Online. Bluebella boasts an increasing roster of renowned stockists such as ASOS, House of Fraser, Figleaves, Urban Outfitters, Zalando and Topshop. We wholesale into 25+ countries worldwide.
We see strong growth in our e-commerce business, which grew 130% from 2015 to 2016.
This Autumn Bluebella launches in the US with key retailers Nordstrom and Bare Necessities, and direct to customers via a dedicated US e-commerce site.
The global lingerie market is forecast to grow 17% per year to $40bn in 2020, largely driven by growing e-commerce. Over the last 5 years online lingerie sales grew 265% against an overall online retail market growth of 116%.
THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS. CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
This investment opportunity is not an offer to the public and is only available to registered members of Crowdcube.com who have qualified and categorised themselves as able to invest. The investment opportunity is not directed at persons located in the United States, Canada or Japan. Any person resident outside the United Kingdom who wishes to view these materials must first satisfy themselves that they are not subject to any local requirements that prohibit or restrict access.
In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan. There will be no public offering of the Securities in the United States.
In order to access the pitch you must first become a qualifying member of Crowdcube on the basis of your status as either (i) self-certified ‘high net worth investor’, (ii) certified ‘sophisticated investor’, (iii) self-certified as a ‘sophisticated investor’ or (iv) certified as a ‘restricted investor’, in each case in accordance with the FCA’s Conduct of Business Sourcebook Chapter 4.7. Potential investors are encouraged to "cross examine" the Company by interactive due diligence and use of the available online forums to bring the "wisdom of the crowd" to bear. Accessing the pitch also means you agree to Crowdcube’s most recent website terms and conditions and investor terms and conditions, which include Crowdcube's limitation of liability.
If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage. Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company. Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
By registering or logging into Crowdcube.com to view the investment opportunity, you certify that you are legally entitled to view the investment opportunities, are an authorised investor and you agree to all applicable terms and conditions on this website, including this disclaimer.
To see the rest of the Bluebella pitch, join now.
It’s free, quick and easy.
Already registered? Log in
To see the rest of the Bluebella pitch, join now.
It’s free, quick and easy.
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201611/logo_5a71b6332db7dc5805ca7bd30db44955.png){kind=logo}
