BLOK is one of the UK’s leading boutique class based gyms and online fitness community - BLOKtv. With almost 2,000 users each week and customers in over 134 countries since beta launch in May'20, BLOK is raising investment to fuel the growth of their digital fitness platform globally.
BLOK is an award-winning, multi-disciplinary studio and digital fitness platform with a sustainable approach to fitness. Our first site in Clapton, Hackney opened in Q1 2016, followed by Shoreditch in 2018, and Manchester in 2019. In May 2020 we launched BLOKtv and we now have close to 2,000 people joining our classes each week and customers in 134 countries.
In just three months, we’ve grown BLOKtv rapidly. To date we have had almost 30,000 plays of our video on demand classes
The Digital Fitness market has experienced annual growth of 33% since 2017- an opportunity worth billions in a market we believe is lacking a clear brand leader.
Our loyal community includes celebrities and influencers who actively promote BLOK on social media, strengthening the brand and driving footfall. We've hosted global stars such as Anthony Joshua, Jourdan Dunn, Kayla Itsines, Conor Benn and Alicia Vikander and our studios have featured on Britain's Next Top Model and Made in Chelsea.
In 2018 we raised over £891k from 571 investors on Crowdcube and we’ve grown by 2.8 times since our last round. We’re now raising again to accelerate the growth of BLOKtv and continue to build our digital community.