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BLOK is one of the UK’s leading boutique class based gyms and online fitness community - BLOKtv. With almost 2,000 users each week and customers in over 134 countries since beta launch in May'20, BLOK is raising investment to fuel the growth of their digital fitness platform globally.

  • 3 Sites in Clapton, Shoreditch and Manchester with membership up 70% YoY
  • Over 5,000 viewers joined during the first 2 days of the launch of BLOKtv 
  • UK fitness market is worth £5.1bn & global online fitness will be worth $27.4bn by 2022
  • Featured in Vogue, Men's Health, the FT & Metro
Information Blok has raised £180,000 prior to launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors. £180,000 may be spent during the course of the campaign

Idea

BLOK is an award-winning, multi-disciplinary studio and digital fitness platform with a sustainable approach to fitness. Our first site in Clapton, Hackney opened in Q1 2016, followed by Shoreditch in 2018, and Manchester in 2019. In May 2020 we launched BLOKtv and we now have close to 2,000 people joining our classes each week and customers in 134 countries.

In just three months, we’ve grown BLOKtv rapidly. To date we have had almost 30,000 plays of our video on demand classes

The Digital Fitness market has experienced annual growth of 33% since 2017- an opportunity worth billions in a market we believe is lacking a clear brand leader.

Our loyal community includes celebrities and influencers who actively promote BLOK on social media, strengthening the brand and driving footfall. We've hosted global stars such as Anthony Joshua, Jourdan Dunn, Kayla Itsines, Conor Benn and Alicia Vikander and our studios have featured on Britain's Next Top Model and Made in Chelsea.

In 2018 we raised over £891k from 571 investors on Crowdcube and we’ve grown by 2.8 times since our last round. We’re now raising again to accelerate the growth of BLOKtv and continue to build our digital community.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

BLOK has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.