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Successfully funded
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/201903/006f7a65089e028f825817eeed9a713c.jpg)
Having established one of Europe's first authentic Tortillerias, sold over 15 million corn tortillas to date, with recurring sales in 13 countries, Blanco Niño is now taking the next step and planning to manufacture and launch their premium corn tortilla chips into supermarkets across Europe.
- Recurring sales in 13 European countries via 24 distribution partners
- Tortilla Chip market of £1.45bn to grow 32.65% over next 5 yrs
- Recognised High Potential Start Up status by the Irish Government
- £1.6m invested to date in the business establishment & mkt development
Blanco Nino has raised £17,670 prior to launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors. £17,670 will be spent during the course of the campaign.
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201902/341929ae92b383c09df0878c5079c802.png "A few years back, our man Phil travelled to Mexico on a mission to learn how to make the most authentic tortillas. We've been selling proper tortillas to restaurants since 2015.")
A few years back, our man Phil travelled to Mexico on a mission to learn how to make the most authentic tortillas. We've been selling proper tortillas to restaurants since 2015.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201902/57aee33fa76dccec6347d0dee6636869.png "We grind our corn using Mexican volcanic stone, just like the Aztecs did. That's what makes us different.")
We grind our corn using Mexican volcanic stone, just like the Aztecs did. That's what makes us different.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201902/e7ee8e8ba02007c84db80954f0497226.png "We're launching three flavours of all-natural, authentic, gluten-free corn tortilla chips.")
We're launching three flavours of all-natural, authentic, gluten-free corn tortilla chips.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201902/a8115b2e1ecb9bd6dcfbc2d1d7fe2817.png "Authentic tortillas should be made with corn, which is why our tortillas chips taste exactly like the ones you’ll find all over Mexico.")
Authentic tortillas should be made with corn, which is why our tortillas chips taste exactly like the ones you’ll find all over Mexico.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201902/92a0ff22e644c6a3c363e7a6d3d734a4.png "We’re proud to be working with small heritage producers in local communities, that support ancient and sustainable practices.")
We’re proud to be working with small heritage producers in local communities, that support ancient and sustainable practices.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/219c7902a8589399b9ab89143303bc66.png "Introducing: Lightly Salted || with salt from Celestún, a wetland that attracts thousands of flamingos to migrate to its mangroves every winter.")
Introducing: Lightly Salted || with salt from Celestún, a wetland that attracts thousands of flamingos to migrate to its mangroves every winter.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/20ec1a6893ecbdda3b68cb055e36878b.png "Introducing: Chilli & Lime || with sweet and smokey Ancho Chilli from Puebla, complimented with zesty lime")
Introducing: Chilli & Lime || with sweet and smokey Ancho Chilli from Puebla, complimented with zesty lime
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201903/6b7eabe2a7f8c16fbd8c7c856fb8bf9d.png "Introducing: Ancient Grain || made with blue corn – a rarer variety indigenous to Mexico. It’s subtly sweet flavour works nicely with the earthiness of amaranth sourced from Milpa Alta")
Introducing: Ancient Grain || made with blue corn – a rarer variety indigenous to Mexico. It’s subtly sweet flavour works nicely with the earthiness of amaranth sourced from Milpa Alta
Blanco Niño is on a mission to disrupt the European foodservice tortilla market through the creation of a premium corn tortilla category. Partners include restaurant groups like Wahaca, Casual Dining Group and The Restaurant Group.
The team now plan to manufacture and launch a premium range of authentic corn tortilla chips.
The Western European Market for tortilla chips is set to grow at 32.6% in the next 5 years, reflecting an increased desire for Mexican food. The Free From category continues to soar with growth of 37.5% to nearly €1.45bn in 2018.
It's the management's market assessment that retail tortilla chip sales are not currently growing in line with public interest in Mexican cuisine, and that this reflects a disconnect between consumer expectations and current product offerings. This represents a challenge for retailers and a market opportunity for Blanco Nino.
Blanco Niño proposition to retailers is to increase their revenue and profitability by attracting new customers into their tortilla chip category with a new premium tortilla chip offering. This offering meets the ever-increasing quality expectations of consumers. Expanding and completing the ‘good, better and best’ quality spectrum, with Blanco Niño aspiring to be the ‘best’.
Planning to launch in the summer of 2019, the team are in conversation with multiple European retailers.
