Having established one of Europe's first authentic Tortillerias, sold over 15 million corn tortillas to date, with recurring sales in 13 countries, Blanco Niño is now taking the next step and planning to manufacture and launch their premium corn tortilla chips into supermarkets across Europe.
Blanco Niño is on a mission to disrupt the European foodservice tortilla market through the creation of a premium corn tortilla category. Partners include restaurant groups like Wahaca, Casual Dining Group and The Restaurant Group.
The team now plan to manufacture and launch a premium range of authentic corn tortilla chips.
The Western European Market for tortilla chips is set to grow at 32.6% in the next 5 years, reflecting an increased desire for Mexican food. The Free From category continues to soar with growth of 37.5% to nearly €1.45bn in 2018.
It's the management's market assessment that retail tortilla chip sales are not currently growing in line with public interest in Mexican cuisine, and that this reflects a disconnect between consumer expectations and current product offerings. This represents a challenge for retailers and a market opportunity for Blanco Nino.
Blanco Niño proposition to retailers is to increase their revenue and profitability by attracting new customers into their tortilla chip category with a new premium tortilla chip offering. This offering meets the ever-increasing quality expectations of consumers. Expanding and completing the ‘good, better and best’ quality spectrum, with Blanco Niño aspiring to be the ‘best’.
Planning to launch in the summer of 2019, the team are in conversation with multiple European retailers.