Every year big fashion brands have 4%-10% overstock: €billions of excess inventory to dispose of without damaging their brand. Brands see blackbetty.com - which sells direct to value-conscious consumers online without revealing brand names - as a viable solution for ethical overstock recycling
Blackbetty sells high street fashion overstock at unbelievably low prices to value-conscious shoppers across Europe. We’re a unique business in a big market, and believe that we’re positioned for growth.
Big fashion brands have 4%-10% overstock.
Every year, brands need to dispose of €billions of excess inventory. Their recurring problem, is how do they clear millions of units of overstock in a way that doesn’t cannibalise full-price sales, or damage their brand.
Blackbetty.com - selling direct to value-conscious consumers online without revealing brand names - is part of the solution. Increasingly brands are seeking a credible means of ethical overstock recycling.
Either on a revenue share, or low buy-price based on consumption basis, brands are giving us access to huge quantities of surplus inventory. We only buy what we sell, and we pay substantially less than it costs to make.
Low prices, and a high value-to-quality factor, equates to a very compelling customer offer. This is reflected in strong repeat sales, which sees customers on average purchasing 7 times in the first year.
Combine low cost new customer acquisition at scale from our Central and East European expansion plan, with a strong repeat revenue stream, and blackbetty.com are positioned for growth.
2018 sales of £2.7m with EBITDA of -£1.5m.