Following the success of London Postcode Honey, the entrepreneurial duo has set up Black Bee Honey to offer a selection of raw, single origin British honey. Leveraging on their previous experience, Black Bee Honey aims to list in 150 independent retailers with 26,000 units sold by 2018
Black Bee Honey will offer a selection of raw, single origin British honeys.
Currently consumers have little choice other than cheaper blended and imported varieties or expensive Manuka honeys. Black Bee aims to fill the space between these options, appealing to existing honey consumers with a premium brand offering the best British honeys. All of which are raw and single origin.
Prior to Black Bee Honey, the founders-beekeepers Chris Barnes & Paul Webb ran a beehive rental company in London for over 5 years, with over 50 hives. They created London Postcode Honey brand and hand labelled over 10,000 jars. One of their 10 honey varieties won a great taste award and they were stocked in multiple stores including Selfridges, Harvey Nichols, Fortnum & Mason and Harrods. Despite the increase in sales and the success with premium retailers, the business model has proven difficult to scale and the founders have decided to refocus their effort in developing the Black Bee Honey brand which they believe to be more scalable.
Black Bee benefits from the contacts Chris & Paul developed with suppliers and retailers from London Postcode Honey. We have costings from a co-packer and our first products will launch at the Speciality & Fine Food Fair at Olympia in September. We have recruited key advisors Jon Simon founder of Pieminister and Crispin Busk founder of Kabuto Noodles.