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Successfully funded
overfunded
Black Bee Honey
221%
Raised
£221,250
Investors
482
Target
£100,000
Equity
21.96%
Pre-money valuation
£786,040

Black Bee Honey offer award winning, single-origin, unpasteurised British Honeys - supporting British bees and their keepers. Since launch the company has seen a healthy increase in honey sold and can be found in over 150 stockists including Ocado, Wholefoods Market, Planet Organic and Sourced Market.

  • Launched in Ocado Feb 2019
  • In talks with 2 of the big 5 supermarkets
  • 3 Great Taste Awards 2018
  • Set to double honey sold in Year 2

Idea

Black Bee Honey offer a range of award winning, single-origin, raw British Honeys. Working with like minded bee farmers, we offer award-winning honey from around the UK. Supporting not only British bees but also their keepers.

In our opinion, high street honey is either cheap, blended imports or expensive varieties of Manuka honey with very little in between. We’re a nation of bee lovers and beekeepers yet most honey sold has been imported. We offer great tasting, unprocessed British honey in contemporary eye-catching packaging to consumers who care about quality and want to know where their food comes from.

Market

Total target market volume is around £119.5m with YoY growth 8.9%

Key Milestones

We launched in August 2017 after successfully raising over £100,000 on Crowdcube.

Aug 17 - Launched first 2 SKUS

Sep 17 - Wholefoods Market listing

Nov 17 - Online shop live

Jan 18 - Launched a 3rd SKU

Feb 18 - Appointed a PR team

Apr 18 - Launched 4th SKU

Aug 18 - Received Great Taste Awards for all 3 varieties

Dec 18 - Launched 5th SKU & listing with Planet Organic

Feb 19 - On sale in Ocado & Approached by Morrisons

Further indicators of growth

- On course to double honey sold in year 2

- Instagram ~4k, Twitter ~1k

- Featured in The Guardian, Stylist, Evening Standard and Metro.

- Regularly in top 10 best selling honeys in Amazon.co.uk

- Sales 84k and EBITDA -16k in the last 12 months to April '19

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Black Bee Honey

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Successfully Invested
£689m+
Registered Investors
852k+