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Successfully funded
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Birdsong is an ethical womenswear brand aiming to revolutionise the way we shop. Targeting the millennial generation, Birdsong source their products from a variety of women’s organisations and have seen a monthly growth of 16% for the last 12 months. Birdsong have sold products in 13 countries.
- Backed by Bethnal Green Ventures
- Featured in The Guardian, I-D, Dazed, BBC London, Nylon & Teen Vogue
- Targeting £100,000 revenue in 2017
- Built a social media following of over 8,000
Idea
Birdsong is an emerging fashion brand for people who expect more from their wardrobe.
Birdsong aims to revolutionise the way we shop by using the untapped skill of women’s organisations as our supply chain - from elderly knitters to migrant seamstresses. Until now, they've faced significant barriers to selling online. With our support they are able to reach a fast growing ethical market.
We’ve been breaking ground with our no sweatshops, no photoshop policy since day one. Our founders are our target market; millennials who want to look and feel great, but not at any cost.
We offer a refreshing alternative on the cyber high-street. Our unedited, street-cast models put us at the forefront of a shift in marketing. Customers buy from us for great designs, but also for how they’re sold and the story behind them. We have seen an average monthly growth of 16% for the last 12 months.
Traction
- Sold 500 units
- Secured 300 customers
- Shipped to 13 countries
- Built a 8k strong social media community
We’ve been featured in
- The Guardian
- i-D Magazine
- Dazed
- BBC London
- London Live
- Nylon
- Refinery29
- Teen Vogue
We’ve built a reputation as pioneers with a high level of consumer trust, as the only brand we can think of to combine both local manufacturing and marketing that speaks to modern women. We have ambitious plans for the future, and are ready to take our business to the next stage of growth.
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