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111%
Raised
£83,940
Investors
294
Target
£75,000
Equity
8.99%
Pre-money valuation
£850,000

Birdsong is an ethical womenswear brand aiming to revolutionise the way we shop. Targeting the millennial generation, Birdsong source their products from a variety of women’s organisations and have seen a monthly growth of 16% for the last 12 months. Birdsong have sold products in 13 countries.

  • Backed by Bethnal Green Ventures
  • Featured in The Guardian, I-D, Dazed, BBC London, Nylon & Teen Vogue
  • Targeting £100,000 revenue in 2017
  • Built a social media following of over 8,000

Idea

Birdsong is an emerging fashion brand for people who expect more from their wardrobe.

Birdsong aims to revolutionise the way we shop by using the untapped skill of women’s organisations as our supply chain - from elderly knitters to migrant seamstresses. Until now, they've faced significant barriers to selling online. With our support they are able to reach a fast growing ethical market.

We’ve been breaking ground with our no sweatshops, no photoshop policy since day one. Our founders are our target market; millennials who want to look and feel great, but not at any cost.

We offer a refreshing alternative on the cyber high-street. Our unedited, street-cast models put us at the forefront of a shift in marketing. Customers buy from us for great designs, but also for how they’re sold and the story behind them. We have seen an average monthly growth of 16% for the last 12 months.

Traction

  • Sold 500 units
  • Secured 300 customers
  • Shipped to 13 countries
  • Built a 8k strong social media community

We’ve been featured in

  • The Guardian
  • i-D Magazine
  • Dazed
  • BBC London
  • London Live
  • Nylon
  • Refinery29
  • Teen Vogue

We’ve built a reputation as pioneers with a high level of consumer trust, as the only brand we can think of to combine both local manufacturing and marketing that speaks to modern women. We have ambitious plans for the future, and are ready to take our business to the next stage of growth.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Birdsong has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.