BiiM is aiming to shape the future of the gambling industry, bringing a new way to add stakes to social games. Operating in a £13.9bn UK market, of which the 40% mobile share is growing by 10% a year, Biim aims to break the standards by bringing back to life some of the most famous games in the world.
Gambling is a large market of £13.9bn in the UK, but we feel that it is suffering from lack of innovation. Despite the migration from land based casinos to computers, then to mobiles (a £4.9bn market growing by 10% a year), most casinos only offer mobile versions of slot machines, sport betting and poker.
The mobile share of online gambling has grown by roughly 13% between 2013 and 2017. It is believed to reach 43% by 2020.
We felt that the mobile gambling industry needed to step up and benchmark against the greatest successes of social gaming: Angry Birds, Candy Crush, Ketchapp games etc.
BiiM has the ambition to shape the future of mobile gambling, based on a simple formula:
• Revive some of the world's most popular games
• Add stakes to it
• Shape it through great 3D designs and animations in an intuitive, minimalist and user friendly interface
For 2 years, BiiM teams have been working hard to create the next generation of mobile casino: cool, social and exciting. Fully independent, BiiM has managed to obtain 2 licenses from the selective UK Gambling Commission: first as a casino operator, second as a software developer. The first game "KroK" is now available on the App Store.
We aim to use the funds to grow the team with key developers and marketing managers, to finance a marketing campaign including growth marketing and affiliate programs. Also to develop 2 new games for 2019.