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Edible insects are a sustainable, delicious, superfood and BUG is on a mission to take them mainstream. Their recipe kits make it easy to cook tasty insect meals at home – averaged a 30%+ MoM growth rate of meals sold during their beta testing. BUG are looking to scale their delicious grub and become THE brand for edible insects.

  • Aiming to build the UK's go-to brand for edible insects
  • Entering £1.1bn serviceable addressable market across the UK
  • Strong core team with connections to Waitrose and Tesco 
  • Recipes showcased by celebrity Chef Prue Leith
Information £259,391 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received £30,000, which may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

We are facing a climate crisis. Demand for protein is projected to double in the next 30 years and livestock farming is estimated to already contribute to over 50% of global greenhouse gas emissions.

Edible insects offer a solution to a more sustainable food system, as a cleaner, greener and more efficient protein source. Already eaten in over 80% of countries by more than 2bn people, insects aren’t only sustainable but are good for you and incredibly delicious.

The problem is, there is currently no easy way to incorporate insects into your diet in the West. BUG is on a mission to change that. Our recipe kits make it easy to cook sustainable, healthy and delicious insect meals at home – showcasing bugs as the delicious and versatile ingredient they are. We will initially sell our kits D2C, but will look to expand into retail and foodservice by 2022.

BUG started life as a passion project in 2018, with founders Leo and Aaron buying insects from pet food stores and shooting insect recipe videos out of their garage for fun. Since then, we have developed and tested our kits selling over 1000 meals without any marketing budget, and have been featured by the likes of Prue Leith, The Guardian, The Grocer and Business Insider.

We are now raising funds to scale the business and begin getting our delicious grub on dinner tables across the country!

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

BUG has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.