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255%
Raised
£255,080
Investors
431
Target
£100,000
Equity
12.50%
Pre-money valuation
£1,785,348

Bee Good is a profitable British business using local honey, wax and propolis to create award-winning natural skincare sold in Waitrose stores in the UK and online via Amazon across Europe. Raising funds to expand the range and reach outside the UK whilst promoting British bees and beekeepers.

  • Established in 2013, Bee Good is profitable and positioned for growth
  • Sold in 125+ Waitrose stores in the UK & to a chain of stores in the UAE
  • Web sales up 69%+ year on year, Amazon sales doubling year on year
  • Multiple awards including two CEW "Beauty Oscars" for best new brand
Information Bee Good has raised £35,000 from existing investors prior to launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors. £5k may be spent during the course of the campaign

Idea

The UK skincare market has grown year on year defying most retail sectors. In 2018, British women spent £1.18 billion on facial skincare. Mintel expects this to rise by 15% to reach £1.36 billion in 2023.

Bee Good was launched in 2008 by husband and wife team, Simon and Caroline. Caroline used the honey and beeswax from their bees to create natural skincare products. The home business grew to the point when in 2013, Simon recruited a team of industry experts with a passion for natural skincare.

Since 2014, Waitrose has been a client across the UK, including waitrose.com. We've grown our retail footprint into stores in the UAE, as well as farm shops, spas, hotels and online stores including Amazon UK (doubling sales annually) and now Amazon Germany, France, Spain, and Italy.

Bee Good is profitable, and our website drives high margin sales, up 69%+ in Jan 2019, year on year (P&L + £4,633 Apr 2018-Mar 2019) with 45% of online buyers returning to buy again and we have over 1,100 customer reviews averaging five stars.

We believe we have a unique niche as one of the leading providers of bee-based skincare exclusively made from British bee products sourced from partner beekeepers. Our range is certified Cruelty-Free and has won multiple awards including two coveted CEW "Beauty Oscars" for Best New Brand two years in a row.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Bee Good has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.