Baby Safe will target the global car seat market with the innovative Safe Sleep Seat, allowing the driver to recline the seat safely while driving. The global car seat market is expected to grow at a CAGR of 5.1% between 2018-2026 and register a revenue of more than USD 6.5 billion by 2022.
Baby Safe resolves the problem for parents & drivers of reclining a car seat while driving. This avoids babies being left in the ‘Head flopped forward’ position helping to prevent potential breathing issues & ensuring full control of the vehicle at all times. Our research shows that currently child car seats can only be reclined manually and to our knowledge, this problem has not been resolved by any manufacturer.
Out of 2,000 parents surveyed nearly 95% of parents admitted a baby/child having a tantrum took their attention off the road.
Baby Safe was registered in 2015 & conducted a year of research at Baby Shows across the UK, receiving a positive response from parents & carers which we see confirming a definite gap in the market.
Since inception, Baby Safe has won the Baby Products Association Concept Award, received a great review from Best Buggy, been featured in the Cambridge Independent, Nursery online & BBC Radio Cambridgeshire, & named Patent of the month in Eureka magazine.
We have already approached several car manufacturers and retailers who are keen to see the finished fully tested seat.
Investment will help produce the final prototype & manufacture the first batch of seats. Our aim is to claim a sizeable chunk out of the car seat market with our new innovation, making Baby Safe the first to commercially resolve the problem of trying to recline while driving.