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Death is life’s ultimate inevitability & will deeply impact us throughout our lives - yet as a society we’re scared to approach it openly. Our innovative offering is empowering 80k+ individuals & their families to deal with death & live fuller lives. Invest so we can continue our mission to help millions of people.

  • We believe the £73B global death service market is underdeveloped and ripe for disruption
  • 80k+ people since December already benefiting from Aura 
  • Successful team backed by advisors from Google, Facebook, NHS & more
  • Featured on BBC, Channel 4, Telegraph, Vice, Mirror and more

Idea

We live in a society that's scared to talk about death, so we're not able to prepare or deal with it effectively. We believe the archaic £73B global death services industry is not catering for a deeper set of needs that we all face.

We believe in a world where you can approach death openly, we want to become the go-to, one-stop-shop for everything related to end of life:

Tools - Leave important wishes, information, messages, memories and tributes for loved ones.

Content - insight, opinions and stories as well as comprehensive guides & resources.

Community - safe, inclusive spaces for people to ask questions & support each other.

Marketplace - curated end of related services hub via affiliate links, physical & digital products that commemorate loved ones & deal with death.

Since launching in December 2020 - we’re already helping 60k+ users on our website, 20k in our communities and our content has been seen over 1.5m times.

We’ve already partnered with companies such as Dead Happy, Pure Cremation, St James’ Place and MND Association to increase our user base, expand our offering and grow our revenue.

"I think it's an excellent platform - I've done my preparations and I hope they will save my family a lot of hassle and reduce the stress and heartache." John Edwards, UK.

Join the Aura movement to allow us to help millions more people. Invest in the future, invest in Aura.

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To see the rest of the Aura Life limited pitch, join now. It's free, quick and easy.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Aura Life limited has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.