With monthly compound audience growth of 91%, Auddy is on a mission to build a data-driven podcast publisher for mainstream audio podcasts from top producers. A 5.5m historical download catalogue means clients such as Vodafone & Open University are already on the books. Auddy is led by ex-Virgin, Netflix & Warner senior execs.
1 in 5 people listen to podcasts in the UK. Over 50m episodes and 1000’s published each day. The podcast world is big business: actually, 4x bigger than 3 years ago. This creates significant competition and confusion for the podcast producer: many great podcasts go unnoticed because they lack editorial, promotional, and commercial support.
Auddy solves this problem. As a publisher, we guide a creator’s show from birth to distribution and advertising sales. We aim to make money for the creators through royalty shares.
We work with data to analytically research the shows. We help curate and fine tune the show for editorial and commercial advantage.
Through our distribution, all our shows can be found anywhere, anytime and on any device. We're ubiquitous.
Within this large universe of podcast fans, our marketing team promotes and builds audience awareness. This is both internal and via external agencies. As a result of our content acquisition strategy, we now own titles with a historical download of 5.5m.
We sell sponsorship and advertising directly to brands and via their agencies. Advertisers buy slots within the podcasts and we offer an enhanced sponsorship package for brands seeking greater exposure.
We put creators first. Our vision is to be a data-centric, modern publisher, building consumer respect and trust from our creators while delivering an increasingly global footprint.