Gone are the days of waiting 30 minutes for a pizza! #1 rated in Edinburgh and Birmingham, @pizza creates delicious, hand-crafted pizzas that can be cooked in 90 seconds. Not only perfectly suited to high footfall locations, this blend of speed and quality enables @pizza to expand rapidly in a post lockdown environment. Planning to use semi-permanent ‘pizza drive-thru’ restaurants - a UK first.
Consumers crave new experiences. Yet the UK pizza and Italian restaurant market, which is worth £5.2bn, lacks differentiation, quality, consistency and value, which will impact restaurant viability in the ‘new-norm’. @pizza’s modern, fast, counter operation can create hand-crafted pizzas cooked in 90 seconds, placing the brand for growth in a socially distanced world.
Having achieved successful growth and critical acclaim (@pizza is currently ranked #1 restaurant in Birmingham and #1 pizza restaurant in Edinburgh for over two years) with its existing fast-casual restaurants, @pizza now sees opportunities to grow.
@pizza plans to use ‘semi permanent’ restaurant units situated in high traffic density suburban carparks to drive growth. With an ability to cook 10 high-quality pizzas a minute, these restaurants will offer contactless takeaway, home delivery and incorporate the UK’s first pizza drive-thrus. This allows flexibility of site selection and the ability to relocate without significant abortive costs.
These low cost, flexible units will enable @pizza to broaden its customer base, giving consumers the bespoke pizza they want; how, where and when they want it without significant fixed property costs. Combined with two secured high-footfall sites in prime locations, @pizza will take fantastic pizza to more customers, aiming to create franchise opportunities across UK cities.