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153%
Raised
£1,257,210
Investors
1502
Target
£820,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

Gone are the days of waiting 30 minutes for a pizza! #1 rated in Edinburgh and Birmingham, @pizza creates delicious, hand-crafted pizzas that can be cooked in 90 seconds. Not only perfectly suited to high footfall locations, this blend of speed and quality enables @pizza to expand rapidly in a post lockdown environment. Planning to use semi-permanent ‘pizza drive-thru’ restaurants - a UK first.

  • Counter based dine-in, to-go & takeaway model suited to the post-lockdown world
  • Highly scalable high margin, low-cost business and operating model
  • No.1 ranked restaurant for pizza in two cities, confirming operational scalability
  • Plans to open semi-permanent locations and the UK’s first drive-thru pizza restaurants
Information Investment reflected on the progress bar includes match-funding from the Future Fund. It has been reflected to indicate the total round size. Funds raised from the Crowd will not be matched by the Future Fund. Please see the key terms document on the pitch for a summary of these terms.

Idea

Consumers crave new experiences. Yet the UK pizza and Italian restaurant market, which is worth £5.2bn, lacks differentiation, quality, consistency and value, which will impact restaurant viability in the ‘new-norm’. @pizza’s modern, fast, counter operation can create hand-crafted pizzas cooked in 90 seconds, placing the brand for growth in a socially distanced world.

Having achieved successful growth and critical acclaim (@pizza is currently ranked #1 restaurant in Birmingham and #1 pizza restaurant in Edinburgh for over two years) with its existing fast-casual restaurants, @pizza now sees opportunities to grow.

@pizza plans to use ‘semi permanent’ restaurant units situated in high traffic density suburban carparks to drive growth. With an ability to cook 10 high-quality pizzas a minute, these restaurants will offer contactless takeaway, home delivery and incorporate the UK’s first pizza drive-thrus. This allows flexibility of site selection and the ability to relocate without significant abortive costs.

These low cost, flexible units will enable @pizza to broaden its customer base, giving consumers the bespoke pizza they want; how, where and when they want it without significant fixed property costs. Combined with two secured high-footfall sites in prime locations, @pizza will take fantastic pizza to more customers, aiming to create franchise opportunities across UK cities.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.