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Successfully funded
/https://files-crowdcube-com.s3.amazonaws.com/files/pitch_pics/original/202009/blob_ad5410fcd364726c4f1786533965344d)
World-champion mountain-bikers Dan, Gee & Rachel Atherton have combined their passion and know-how with Additive Manufacturing technology to create and launch a personalised-fit, World Cup winning mountain-bike brand. Aiming to disrupt the global mountain-bike market, the team are raising to scale up.
- The Athertons have collectively won 8 World Championships and 49 World Cups
- Experienced engineering team from aerospace, F1 and NASA
- £36 billion global bike market. Post Covid-19 expected CAGR is 6.1%
- £944,000 R&D Innovation Loan secured conditional on £500,000 raise
£544,525 of the funds reflected on the progress bar are funds that the Company has already received. Shares have been issued for these funds on the same terms as those available as part of this pitch.
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/ftwilliam19_m1_2446_5851b07b804c174623325ef2f49b8407.jpg "Our first Atherton Bikes victory! Rachel triumphs at the Fort William World Cup 2019 in front of an ecstatic home crowd.")
Our first Atherton Bikes victory! Rachel triumphs at the Fort William World Cup 2019 in front of an ecstatic home crowd.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/01_914e24e4f1675b89283c1c782be3024b.jpg "It takes the AM machine about 16 hours to make a lug set for one bike, melting each of the Ti6Al4V slices in 60 micrometre layers to output this build plate.")
It takes the AM machine about 16 hours to make a lug set for one bike, melting each of the Ti6Al4V slices in 60 micrometre layers to output this build plate.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/168ddff1-2cf9-449e-b975-6b87c1bee80b_4cc9379dd2c179c5d8cb85fa1164e8ae.jpg "London Bike Show was the first time we introduced the bikes to the public. People were genuinely fascinated by the process and excited by what we were doing, hanging out, coming back again later to talk more...")
London Bike Show was the first time we introduced the bikes to the public. People were genuinely fascinated by the process and excited by what we were doing, hanging out, coming back again later to talk more...
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/7138a272-b9ac-4a5b-9da0-c5d733acd8ed_copy_e76289ccb4f83b30863a1fec48416e99.jpg "CAD data being compiled for one of the new bikes due to hit the market this autumn")
CAD data being compiled for one of the new bikes due to hit the market this autumn
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/dg5d4739_15672bb9f94455168c62124e94847f58.jpg "Our bikes are designed to be fast, but they also need to be fun to ride")
Our bikes are designed to be fast, but they also need to be fun to ride
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202009/mhml1602_17cdea84e3960ed79eab71dd59449abb.jpg "Frames are assembled in the jig, with carbon tubes joined to lugs by means of a double lap shear joints overfilled with adhesive and tested to withstand forces of 9G")
Frames are assembled in the jig, with carbon tubes joined to lugs by means of a double lap shear joints overfilled with adhesive and tested to withstand forces of 9G
We believe that a high quality, correctly fitted bike will make you feel safer, more comfortable and more connected to the trail - so you can ride faster.
Today’s high-end bike industry is generally committed to Far-East production based on carbon moulds. Sizes are limited and design changes can take 2 years to reach production. Stock holdings are high, waste huge and distances vast.
Our bikes are UK made by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This innovative use of technology means that every bike can be fitted to its rider and we can offer more stock sizes than our competitors. Stock holding and waste are greatly reduced and learnings can be in production in days.
In 2019, the Atherton team were watched by >45 million viewers and have a combined social following of >2million.
We have product orders from over 30 countries with minimal marketing support.
Our 2020 test launch featured two bikes which combined Formula 1 influence with years of Atherton experience.
Atherton Bikes will invest in sales & marketing to develop a bike brand that leverages this global popularity, aiming to convert fans into customers. This raise will enable us to develop more new technologies, aiming to lower production costs within 3 years and to launch kids bikes and e-bike ranges, targeting sales of 2500 units at 3 years, 7500 at 5 years..
