World-champion mountain-bikers Dan, Gee & Rachel Atherton have combined their passion and know-how with Additive Manufacturing technology to create and launch a personalised-fit, World Cup winning mountain-bike brand. Aiming to disrupt the global mountain-bike market, the team are raising to scale up.
We believe that a high quality, correctly fitted bike will make you feel safer, more comfortable and more connected to the trail - so you can ride faster.
Today’s high-end bike industry is generally committed to Far-East production based on carbon moulds. Sizes are limited and design changes can take 2 years to reach production. Stock holdings are high, waste huge and distances vast.
Our bikes are UK made by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This innovative use of technology means that every bike can be fitted to its rider and we can offer more stock sizes than our competitors. Stock holding and waste are greatly reduced and learnings can be in production in days.
In 2019, the Atherton team were watched by >45 million viewers and have a combined social following of >2million.
We have product orders from over 30 countries with minimal marketing support.
Our 2020 test launch featured two bikes which combined Formula 1 influence with years of Atherton experience.
Atherton Bikes will invest in sales & marketing to develop a bike brand that leverages this global popularity, aiming to convert fans into customers. This raise will enable us to develop more new technologies, aiming to lower production costs within 3 years and to launch kids bikes and e-bike ranges, targeting sales of 2500 units at 3 years, 7500 at 5 years..