Since Dan built his first bike aged 10 the Athertons have dreamed of starting a bike brand that will push technology as hard as they push their riding.

Dan Brown: CEO, Atherton Racing Team Director, UCI Elite Teams representative, bike industry veteran.

Dan Atherton: Founder (Part-Time), World-Cup winner, creator Dyfi Bike Park & Red Bull Hardline.

Gee Atherton: Founder, (Part-Time)2x World Champion. One of the greatest MTB riders of his generation.

Rachel Atherton: Founder (Part-Time), 6 x World Champion, Previous Laureus World Sportsperson , BT Action Sportswoman & nominated Sunday Times Sportswoman.

Piers Linney: Board (Part-Time). Business innovator, champion for growth, BBC Dragon’s Den investor

Ben Farmer: Chief Technical Officer, (Full Time post raise)Developer of composite and additive manufacturing technologies, chartered engineer , many years aerospace experience.

Rob Gow: Chief Designer. 18 years' experience from tech start-ups to multinationals. Environmentalist.

Andy Hawkins (Full Time post raise): Industrial designer, ex Renault F1

Gill Harris: Marketing, Atherton Head of Communications since 2011, past clients from P&G to Ducati & Mercedes-Benz.

Rod Martin: Board Advisor, Ex NASA scientist, experienced tech CEO

Dave Weagle: Shareholder. Suspension Guru, designer of the DW6 link