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World-champion mountain-bikers Dan, Gee & Rachel Atherton have combined their passion and know-how with Additive Manufacturing technology to create and launch a personalised-fit, World Cup winning mountain-bike brand. Aiming to disrupt the global mountain-bike market, the team are raising to scale up.

  • The Athertons have collectively won 8 World Championships and 49 World Cups  
  • Experienced engineering team from aerospace, F1 and NASA
  • £36 billion global bike market. Post Covid-19 expected CAGR is 6.1% 
  • £944,000 R&D Innovation Loan secured conditional on £500,000 raise
Information £544,525 of the funds reflected on the progress bar are funds that the Company has already received. Shares have been issued for these funds on the same terms as those available as part of this pitch.

Idea

We believe that a high quality, correctly fitted bike will make you feel safer, more comfortable and more connected to the trail - so you can ride faster.

Today’s high-end bike industry is generally committed to Far-East production based on carbon moulds. Sizes are limited and design changes can take 2 years to reach production. Stock holdings are high, waste huge and distances vast.

Our bikes are UK made by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This innovative use of technology means that every bike can be fitted to its rider and we can offer more stock sizes than our competitors. Stock holding and waste are greatly reduced and learnings can be in production in days.

In 2019, the Atherton team were watched by >45 million viewers and have a combined social following of >2million.

We have product orders from over 30 countries with minimal marketing support.

Our 2020 test launch featured two bikes which combined Formula 1 influence with years of Atherton experience.

Atherton Bikes will invest in sales & marketing to develop a bike brand that leverages this global popularity, aiming to convert fans into customers. This raise will enable us to develop more new technologies, aiming to lower production costs within 3 years and to launch kids bikes and e-bike ranges, targeting sales of 2500 units at 3 years, 7500 at 5 years..

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Atherton Bikes has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.