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123%
Raised
£309,130
Investors
354
Target
£250,000
Equity
23.61%
Pre-money valuation
£1,000,000

Ascot Brewing Company, a fast-growing brewery, aims to brew beers that excite & inspire, focusing on real taste & aroma. After overfunding on our first raise we are returning to Crowdcube to fund a move to new larger premises and buy new equipment to meet increased demand and accelerate our growth.

  • Join the 500+ investors already backing Ascot Brewing Company
  • Raising to move to larger premises to brew more beer to meet demand
  • Leveraging the brand equity, provenance & uniqueness in the Ascot name
  • Building out new sales channels: Taproom, Online & Export

Idea

Ascot Brewing Company founded in 2007 focused on cask sales to local pubs. Seeing an unlocked potential in the Brand, Chris & Mike acquired the Brewery in 2017.

Relaunching with new vibrant branding and a passionate team of people; including award-winning Head Brewer, John Willatts.

Revenue grew with a focus on sales to existing customers - Co-op, Budgens & Waitrose also bringing onboard new pubs/hotels/retailers & wholesalers.

With 535 new investors we have prudently used their investment to grow, increasing sales and production capacity.

Our strategy is working, now to accelerate the next phase of our growth we are raising further capital to move premises and equip the Brewery appropriately.

With your investment, we aim to:

- Increase brewing capacity and our sales team, meeting demand for kegs & cans in the UK and for Export

- Increase revenue - maximise value from our Brewery - web & brewery shop & micropub.

- Roll out contactless ‘Smart Pump Clips®’ to pubs; instantly answering consumers questions; how we brewed our beer, its style, the hops and process we use – tap a smartphone on a Smart Pump Clip® to see John’s info-video, a simple and fun way to learn. Benefiting pub sales and aiming to increase revenue.

- Test market Ascot House, Amarillo hand crafted gin using our knowledge of hops, flavours and aromas to produce a winner.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Ascot Brewing Company has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.