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124%
Raised
£149,810
Investors
237
Target
£120,000
Equity
9.08%
Pre-money valuation
£1,500,000

Ascot Brewing is a passionate brewer of exciting, award-winning real ales and hop-forward craft beers. Having overfunded on two separate raises and executed on both business plans, we're seeking investment to expand the sales team, grow export trade and build out one of the best taprooms in the UK

  • Join the 785 investors already backing Ascot Brewing Company #JoinTheRace
  • Moved to new 8,500 sq. ft building & installed new brewing kit
  • Opened a 2,500sq ft, 20 tap - taproom in a brewery
  • Launched our hop-forward craft beer brand, Disruption is Brewing®

Idea

Nothing makes us happier than seeing families and friends sitting together, enjoying top-class delicious beer.
Nothing makes us happier than seeing families and friends sitting together, enjoying top-class delicious beer.
This is our end goal - bringing people together. Our taproom is our church, and brewing remarkable beer is our religion.
This is our end goal - bringing people together. Our taproom is our church, and brewing remarkable beer is our religion.
An elevated drinking experience. Guests relax on the mezzanine floor, as the magic of brewing unfolds below.
An elevated drinking experience. Guests relax on the mezzanine floor, as the magic of brewing unfolds below.
Meals on wheels. We bring an exciting and eclectic mix of street food vendors for our guests to enjoy alongside our range of award-winning real ales and craft brews.
Meals on wheels. We bring an exciting and eclectic mix of street food vendors for our guests to enjoy alongside our range of award-winning real ales and craft brews.
Local licensing officers visit Unit 4 at an early stage to see for themselves how we intended to develop the site. Now every inch of the facility is licensed including the car park!
Local licensing officers visit Unit 4 at an early stage to see for themselves how we intended to develop the site. Now every inch of the facility is licensed including the car park!
Our mobile horse box bar at the Winning Post in Ascot. We venture out to parts far and wide where other beers can't reach
Our mobile horse box bar at the Winning Post in Ascot. We venture out to parts far and wide where other beers can't reach
Ascot Brewing promotes On The Rails at Royal Ascot. Over 5 summer days, 15,000 racegoers enjoyed thousands of thirst-quenching Ascot pints. Everybody wins!
Ascot Brewing promotes On The Rails at Royal Ascot. Over 5 summer days, 15,000 racegoers enjoyed thousands of thirst-quenching Ascot pints. Everybody wins!
Ascot Brewing Company attends the Great British Beer Festival. Here's John wowing the crowd with his great beers and great poses.
Ascot Brewing Company attends the Great British Beer Festival. Here's John wowing the crowd with his great beers and great poses.
From Disruption is Brewing comes 'How to Dress for the Apocalypse' a dark, brooding black-masked session IPA. Perfect for now and the end times.
From Disruption is Brewing comes 'How to Dress for the Apocalypse' a dark, brooding black-masked session IPA. Perfect for now and the end times.
Hard at work fireproofing the mezzanine. 90 sheets of pink fire board + 8 coats of intumescent paint = 9 man-weeks of effort. Well worth it in the end.
Hard at work fireproofing the mezzanine. 90 sheets of pink fire board + 8 coats of intumescent paint = 9 man-weeks of effort. Well worth it in the end.

Ascot Brewing is driven by a mission to deliver value for its shareholders and customers, whilst providing opportunities for its employees.

We strive to provide our customers with remarkable, flavour-bursting beer & unrivaled, memorable experiences. We believe beer is the social glue binding communities & people together. We want to push the boundaries of what’s possible when great beer & people unite.

We have moved into an 8,500 sq. ft warehouse, acquired more brewing equipment, launched an exciting craft beer brand (Disruption is Brewing®) and built a fantastic 2,500sq.ft 20 tap - taproom for our community to enjoy. We have the ingredients now we can grow our revenues and achieve even more success.

We will challenge the accepted order by disrupting the craft beer scene with our Thirst for Knowledge platform. Using contactless technology so that consumers learn more about the beer they are drinking from our Head Brewer - just by tapping their smartphone against the Smart Pump Clips®

We aim to create an exceptional marketing & promotional plan coupled with passionate sales, marketing & bar staff. We will deliver. Funds will be used to further our brewing capabilities, address export inquiries & add a small canning line.

This raise will enable us to grow our revenues & move toward a possible exit ~ 2023.

Join the Race in 2020.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Ascot Ales Limited has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.