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99%
Raised
£199,490
Investors
167
Target
£200,000
Equity
20.00%
Pre-money valuation
£800,000

Launched November 2016, Armour Agent is an online recruitment and personnel management platform that aims to make hiring security professionals more efficient and accessible. As global security concerns increase the private security industry is estimated to have grown 7.4% in 2016 to $244 billion.

  • Over 4.5 million security professionals identified in target markets
  • Over 400 registered professionals and 30 companies signed up so far
  • Team experienced in startup/sale of multi-million pound revenue firms
  • Now a fully operational web platform, mobile app launching May 2017
Information The pitch has been extended due to ongoing discussions with investors, and will now expire at midnight on Tuesday 14th March. The company had £150,000 of its SEIS allowance remaining at the start of this raise. This will be allocated to investors on a first come first served basis. Any investments made after that limit has been exceeded will not be SEIS eligible but will potentially be eligible for EIS. The potential tax relief of any investment will be confirmed by email to investors, after they have submitted their applications to invest, and will depend on an investor's individual circumstances.

Idea

Globally, the private security industry is estimated to have grown 7.4% in 2016 to $244 billion.

Armour Agent aims to make hiring security professionals more efficient and accessible.

The platform was created by security professionals and technology specialists . For over a year, Armour Agent's team have been developing a platform that allows a company or client to book and hire security professionals whom we have vetted and verified, on-demand based on geo-location. We conducted in-depth research into our initial target market, which we estimate at over 4.5 million security professionals, and found there to be no dominant single source from which security professionals may be hired as free-agents, nor any form of rating or feedback system to ensure clients are booking certified professionals.

In the current state of world affairs, security is becoming a growing concern for the global populace, according to the Global Peace Index. Armour Agent aims to make security accessible to all, by reducing the 'VIP fees' paid to security companies and allowing professionals to be hired directly.

Soft-launched in November 2016, as of December we have had 400 security professionals register and 30 companies in over 50 countries with a month-on-month signup increase of 50%.

Relationships have been secured with security companies such as the ASA Group, one of Asia’s larger aviation and VIP security companies.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Armour Agent has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.