Archie Foal est. 2010 is a profitable British clothing brand with a London store on the New Kings Rd. The brand has been stocked in Harrods, Selfridges and has recently appointed a high profile Japanese distributor. Archie Foal sales grew 39% in-store and 67% online in Q4 17 compared to 16.
Archie Foal is a contemporary take on a British heritage fashion brand, created by an experienced team and executed through established partnerships with UK producers and manufacturers. We have designed it with a cohesive and easily recognisable style and brand philosophy.
Aiming to combat "fast fashion" by creating sustainable, responsible, quality garments with accessible price tags, becoming the go-to British luxury casual brand.
Targeted at 35+ AB1, affluent urban professional men and women - a demographic that commands 80% of the nation’s wealth. Archie Foal sits within luxury casual wear, a developing and resilient sub-sector that is one of the few continuous growth areas in the UK fashion industry, projected to reach £28.3 billion in 2018 (a 24.8% increase from 2013).
Archie Foal delivers its own innovative take on classic British designs using some of the world’s finest fabrics and yarns. All garments work seamlessly and stylishly between city and country, and are designed to be durable and last for years.
The last 7 years have allowed Archie Foal time to serve its 'apprenticeship', develop its design, explore its market, supply and management needs. .
We believe Archie Foal is on the cusp of becoming an iconic British brand built on solid foundations.
Disclosure: the company has Director's and commercial loan.