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Archie Foal est. 2010 is a profitable British clothing brand with a London store on the New Kings Rd. The brand has been stocked in Harrods, Selfridges and has recently appointed a high profile Japanese distributor. Archie Foal sales grew 39% in-store and 67% online in Q4 17 compared to 16.
- Profitable business. All funds raised will be used for growth.
- Established brand with proof of concept in a growth market sector
- UK market for luxury casual wear is projected to reach £28.3bn in 2018
- Experienced team with a tried and tested supply chain.
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc08_c1d981088b0550f322bd596678eabb3d.jpg "Brand Launch Photoshoot in Richmond Park.")
Brand Launch Photoshoot in Richmond Park.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc09_9f5a535f6c97d41e58c036c151271126.jpg "Brand Launch Photoshoot in Richmond Park.")
Brand Launch Photoshoot in Richmond Park.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc02_7a59f0e146efad806a6c072d8137db05.jpg "AW17 Campaign featuring men's 'Brody' sweater in superfine merino wool and the 'Johan' in a supersoft yak/merino wool mix, knitted in Great Britain.")
AW17 Campaign featuring men's 'Brody' sweater in superfine merino wool and the 'Johan' in a supersoft yak/merino wool mix, knitted in Great Britain.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc01_55c13f13b1dd6d42ef53b770a6676de7.jpg "AW17 Campaign. The iconic 'Oskar' cable knit sweater and merino and angora 'Tove' women's roll neck, knitted in Gret Britain.")
AW17 Campaign. The iconic 'Oskar' cable knit sweater and merino and angora 'Tove' women's roll neck, knitted in Gret Britain.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc05_f5e8d4613b657bdc1babfa67eba4744a.jpg "AW17 Campaign featuring the women's waterproof 'Nea' biker jacket in Archie Foal's signature waxed cotton, faced with a soft moleskin and thermal lining. Made in Great Britain.")
AW17 Campaign featuring the women's waterproof 'Nea' biker jacket in Archie Foal's signature waxed cotton, faced with a soft moleskin and thermal lining. Made in Great Britain.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc03_481f1522759ac8eb06e1760eae0e42ed.jpg "AW17 Campaign. The 'Hanna' women's sweater knitted in Derbyshire from Yorkshire lambswool.")
AW17 Campaign. The 'Hanna' women's sweater knitted in Derbyshire from Yorkshire lambswool.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc12-1_bf89868c07fab3760ea3ee9dd319ad86.jpg "AW17 Campaign featuring the 'Edgar' wax cotton bomber in tan. Vintage look cotton outer shell, faced with warm moleskin, it features biker detailing on the shoulder. Made in Great Britain")
AW17 Campaign featuring the 'Edgar' wax cotton bomber in tan. Vintage look cotton outer shell, faced with warm moleskin, it features biker detailing on the shoulder. Made in Great Britain
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc07_d794d1dfb7d330c61bd3be1b708f5d5c.jpg "AW17 Campaign. Vintage wax trench coat made in Great Britain.")
AW17 Campaign. Vintage wax trench coat made in Great Britain.
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201801/cc10_fb80bb87fa052632202ca7afc9cebea7.jpg "Brand Launch Photoshoot in Richmond Park.")
Brand Launch Photoshoot in Richmond Park.
Archie Foal is a contemporary take on a British heritage fashion brand, created by an experienced team and executed through established partnerships with UK producers and manufacturers. We have designed it with a cohesive and easily recognisable style and brand philosophy.
Aiming to combat "fast fashion" by creating sustainable, responsible, quality garments with accessible price tags, becoming the go-to British luxury casual brand.
Targeted at 35+ AB1, affluent urban professional men and women - a demographic that commands 80% of the nation’s wealth. Archie Foal sits within luxury casual wear, a developing and resilient sub-sector that is one of the few continuous growth areas in the UK fashion industry, projected to reach £28.3 billion in 2018 (a 24.8% increase from 2013).
Archie Foal delivers its own innovative take on classic British designs using some of the world’s finest fabrics and yarns. All garments work seamlessly and stylishly between city and country, and are designed to be durable and last for years.
The last 7 years have allowed Archie Foal time to serve its 'apprenticeship', develop its design, explore its market, supply and management needs. .
We believe Archie Foal is on the cusp of becoming an iconic British brand built on solid foundations.
Disclosure: the company has Director's and commercial loan.
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