Appital aims to be a financial market platform that will connect institutional supply & demand using notifications, digital profiling, & unique algorithms. Appital will remove the reliance on phone & email, resulting in an uber-efficient marketplace that will save time and perfect market access.
Our first product will aim to allow corporate and institutional firms within the equity capital markets space to exchange illiquid equity without the need for an investment bank or broker. Our users will benefit from cost savings, greater market access, greater market reach, transparency and the likelihood of increased flow and better transaction pricing. We will generate revenue by taking a commission on each transaction.
We have witnessed first hand the huge overheads banks have associated with each of their products. These overheads cannot be cut in any short space of time. Banks are also notoriously poor at innovation, technology use and technology implementation. Revolut and Monzo are good examples of how startup firms can create a competitive advantage over current incumbents using tech – Appital will use these examples and target Banks’ corporate solution divisions.
Use of Funds
The funds will allow us to build the software, gain FCA regulation, create marketing material and gain contracts with our settlement and KYC providers. We expect to be in a position to trade from month 9.
Two additional tech engineers will join as the round completes.
We will scale the functionality of Appital by leveraging our network to other products, including primary debt and primary equity deal flow.