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Pre-money valuation

With four brands in its portfolio and over 5 million snacks sold to date through stockists including Waitrose, ASDA, Fuller's and Amazon, AP Brands is now raising money to accelerate growth and capture an ever-greater share of the £3.2bn UK snack market.

  • Great Taste Award winning snacks
  • Over 10 major clients, including major supermarkets
  • Now exporting as far afield as Hong Kong 
  • Featured in Daily Telegraph, Daily Mail, Evening Standard & BBC News


AP Brands is the holding company for four extraordinary snack brands:

- Awfully Posh: an award-winning range of pork crackling, soon to be expanded into other categories

- British Crisp Co.: vegan, allergen-free hand-cooked crisps

- British Popcorn Co.: a sister brand that is tapping into what we believe is a new trend of vegan, allergy-free popcorn

- Create A Crisp: mix your own flavours with our seasoning sachets

This diversified portfolio of brands allows us to tap into different segments of the £3.2bn UK snacks market, and quickly create additional products to capitalise on new trends.

To date, we’ve sold more than 5 million units, exported as far as Hong Kong, and are stocked in 10+ large retailers, including high street supermarkets like Waitrose, Tesco and ASDA, as well as online retailers such as Amazon.

We intend to grow over the next 3 years with the help of an expanded sales team, a new brand manager and increased PR and marketing spend.

Our three previous successful crowdfunding raises were used to launch each new brand and grow sales. We intend for this to be our final raise, aimed at growing turnover ready for a trade sale or private equity buyout in the next 3-5 years.

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