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Personalised nutrition powered by AI. A DTC service providing vitamins tailored to your individual health goals. Alyve is a disruptor brand entering a $21bn supplement market, designed to remove the guesswork from your nutrition. Raising equity to scale and launch new product lines.

  • An estimated 8.2m UK vitamin users are looking for personalised nutrition in one capsule
  • Since Q4 20 launch: 4,000+ completed questionnaires, 800+ orders, in 25 countries
  • Platform powered by AI & intelligent algorithms
  • Able to scale output by 25x without any increased costs

Idea

A market currently worth $21bn globally, yet consumers often don’t know what nutrients their body really needs.

That’s why Alyve’s mission is to replace outdated one-size-fits-all multi-vits and expensive vitamin routines, with bespoke goal-focused formulas that actually work. All condensed to one bottle!

By taking our quick 3-minute questionnaire, our systems intelligent algorithms act as your own personal nutritionist, helping to select one of our formulas that is best matched to your goals and needs. The experience is enhanced with free comprehensive nutrition, lifestyle and diet tips. Not only is our service ideal for beginners new to the supplement world, but veterans simplifying their current routine. Consumers who switch from purchasing individual vitamins to Alyve’s Dailys may save 50% on average, whilst receiving the same or higher dosages.

With all the formulations ready to go, each order can be sent out same day with ease. Our subscription service allows customers to receive their product hassle-free, every 30 days, direct to their door. The best part? We’re able to increase our current output by 25x with no increased costs.

With your investment, we will increase marketing efforts and begin to scale Alyve into the household brand we believe it can be. We are planning to introduce new product lines, add to our team, improve our tech and both digital & physical UX.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Alyve has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.