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Capital at risk
Altr for Men
days left
9
50%
Raised
£75,500
Investors
114
Target
£150,000
Equity
6.98%
Pre-money valuation
£2,000,000

Altr is an e-commerce startup fusing male grooming and cosmetics. After surpassing the target of our first fundraiser, recording over £45k monthly turnover, and doubling sales month on month Oct-Dec; we now seek additional funds to increase our product range, and expand abroad.

  • £45,875 turnover in December.
  • Over 22'000 Social Followers.
  • Amazon Vendor Supplier in UK, Spain and Italy.
  • Previous Angel Investment of £100,000.

Idea

With a B2C business model, using a social media-centric marketing strategy, Altr's goal is to transform male cosmetics from a niche, high-end field, into a mass-market essential, helping guys to look and feel more confident, whilst seeking to take a commanding stake in the male grooming sphere.

Our One Poll survey last Spring revealed 1/5 guys in the UK have tried cosmetics, up from 1/10 six years ago. Social media has led to a generation of guys more conscious of their appearance than ever. The male grooming market is now a multi-billion industry, and we see the cosmetic industry growing exponentially within that.

We have experienced rapid growth, and revenues have doubled month on month Sep-Dec 2018, primarily due to expanding our SKU's, and optimising our marketing strategy.

We retail through our own website, which consisted of 68% of unit sales in December. We sell wholesale to Amazon in the UK, Spain, and Italy, and we also leverage the Amazon fulfilment platform in the US, achieving over $9000 worth of turnover in our first month. Long term we would like to transition to trading solely on our own website, however in the short term Amazon provides a great platform for expansion.

Circa 60% of investment would be used to expand our content marketing. 20% will be invested into further expanding our product range, and 20% on Capex and team expansion.

Revenue 192k and EBITDA -86K

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Altr for Men

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