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Successfully funded
All By Mama
Pre-money valuation

Launched in 2014, All By Mama is an award-winning online marketplace dedicated to parent-run businesses. The company has achieved 100% revenue growth from year 1 to 2, has over 200 sellers and raising funds to increase marketing activity with the aim to broaden its seller and customer base.

  • Three revenue streams with two more additional options in the pipeline
  • 300,000 UK mumpreneurs contributing £7.4bn to the economy each year
  • Database of 30,000 users across channels, with international enquiries
  • Founder boasts retail marketing experience with brands such as Disney
Information All By Mama Limited has now received Advance Assurance for offering EIS tax relief to investors. The All By Mama pitch has been extended due to ongoing interest from investors.


All By Mama is an award-winning online marketplace, featuring products made by parent-run businesses.

Launched in November 2014, we have spent two years testing our concept and building our seller and consumer base. We currently work with over 200 sellers and feature over 2,000 products. We’ve built an engaged social audience and database of 30,000 people.

There are currently c.300,000 Mumpreneurs in the UK alone, who are currently contributing £7.4bn to the economy each year. We believe we are the first marketplace to champion parent-run businesses and are passionate about supporting mums who run their business flexibly around family life.

We have featured in key press such as The Evening Standard, Cosmopolitan magazine and mentioned in Mother and Baby. We've also won awards including Pantene's #SHINESTRONG Business Award judged by Baroness Karren Brady, Jacqueline Gold's #WOW Award and we've been nominated in the Loved By Parents Awards for Best Online Retailer and Best Family Brand alongside brands such as Mothercare and Ocado.

We currently receive enquiries from Australian, American and South African sellers and customers, who connect with our ethos and we believe our brand has international appeal.

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All By Mama

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