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101%
Raised
£75,770
Investors
197
Target
£75,000
Equity
9.18%
Pre-money valuation
£750,000

Launched in 2014, All By Mama is an award-winning online marketplace dedicated to parent-run businesses. The company has achieved 100% revenue growth from year 1 to 2, has over 200 sellers and raising funds to increase marketing activity with the aim to broaden its seller and customer base.

  • Three revenue streams with two more additional options in the pipeline
  • 300,000 UK mumpreneurs contributing £7.4bn to the economy each year
  • Database of 30,000 users across channels, with international enquiries
  • Founder boasts retail marketing experience with brands such as Disney
Information All By Mama Limited has now received Advance Assurance for offering EIS tax relief to investors. The All By Mama pitch has been extended due to ongoing interest from investors.

Idea

All By Mama Pitch Video.

All By Mama is an award-winning online marketplace, featuring products made by parent-run businesses.

Launched in November 2014, we have spent two years testing our concept and building our seller and consumer base. We currently work with over 200 sellers and feature over 2,000 products. We’ve built an engaged social audience and database of 30,000 people.

There are currently c.300,000 Mumpreneurs in the UK alone, who are currently contributing £7.4bn to the economy each year. We believe we are the first marketplace to champion parent-run businesses and are passionate about supporting mums who run their business flexibly around family life.

We have featured in key press such as The Evening Standard, Cosmopolitan magazine and mentioned in Mother and Baby. We've also won awards including Pantene's #SHINESTRONG Business Award judged by Baroness Karren Brady, Jacqueline Gold's #WOW Award and we've been nominated in the Loved By Parents Awards for Best Online Retailer and Best Family Brand alongside brands such as Mothercare and Ocado.

We currently receive enquiries from Australian, American and South African sellers and customers, who connect with our ethos and we believe our brand has international appeal.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

All By Mama has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.