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Ailuna aims to become the global go-to platform for people & organizations who want to make the world a better place. The Ailuna sustainability app for consumers is already in use in 50+ countries and the company now has its sights on the market opportunity across businesses, education & government.

  • App (consumer version) launched Jan 2021. Now in use in 50+ countries
  • 1B TAM (consumers) and $12T market opportunity (businesses, edu, gov)
  • Global, remote & cost-effective team. UK, US, DE, DK, AU, CH, LT)
  • Developing “Ailuna for X” business proposition. Partnerships signed
Information £50,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds. The Company has indicated these £50,000 may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

People and organisations know they need to become more sustainable.

Ailuna’s vision is to connect more people, every day, to actions that change the environment for good. Recognizing that the first thing most of us need to do to become more sustainable, is to build better habits, Ailuna’s first offering is its training app.

In less than 2 years Ailuna has raised £540K, grown from idea to a global team, built its own tools and launched into the consumer space.

Ailuna has identified employee, student and citizen engagement as a large business opportunity. That’s where Ailuna is going next with “Ailuna for X”. According to the UN, the Sustainable Development Goals represent a $12T market opportunity.

Ailuna has signed partnerships with Earth 51 and Virtuositeam and is already in pilot discussions with several large enterprises and a leading European business school.

Ailuna does things differently: Ailuna is not asking you to do a new thing every day, which doesn’t drive change. Ailuna is taking a much more comprehensive approach inspired by James Clear (“Atomic Habits”), successful sports apps and behavioural science.

At Ailuna you’ll not hear about burning rainforests or melting icebergs. Ailuna is all about passion, hope & positivity.

Use of funds:

a. Development of Ailuna for X

b. Development of its proprietary “Motivational AI”

c. Sales and marketing activity

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Ailuna has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.