This site uses cookies. By using this site you agree to receiving cookies. View Policy.

This pitch is currently hidden from the wider Crowdcube community to give selected investors known to the business an early opportunity to invest. As such only users with the URL can view this pitch.
107%

Worn by clientele including Beyoncé, Jessica Biel and Amy Adams, AEVHA London creates beautifully crafted luxury handbags at an accessible price point. The brand is stocked by Harvey Nichols and Yoox-Net-A-Porter and has wide global wholesale distribution. Unit sales have doubled YOY since 2016.

  • Clientele include Beyoncé, Mila Kunis, Isla Fisher & Pippa Middleton
  • Stockists include Galleries Lafayette & Harvey Nichols in Istanbul
  • Featured in Vogue, Vanity Fair, Grazia, Glamour, Marie Claire & Elle
  • Unit sales doubling YOY since 2016 without digital marketing budget

Idea

AEVHA London is positioned within the lucrative contemporary handbag market, aiming to offer the consumer unique designs coupled with luxury quality at an accessible price point.

Since launching, we have achieved:

- £150k Crowdcube raise in 2015

- Since 2016 doubling unit sales YOY to 1080 in 2019 and 45k Instagram following with no digital marketing budget

- Over 2,000 units sold

Recent years have seen a boom in niche bag brands like AEVHA London due to Instagram, which has become a key discovery tool for shoppers and wholesale buyers alike. With consumer behaviour changing, multi-brand retailers are seeing a decline in sales, whilst direct-to-consumer sales, driven by social media advertising, have become key to rapid brand growth. For one of our competitors, Staud, direct-to-consumer represents 90% of total sales, whilst Cult Gaia attributes 70% of sales to their e-commerce.

To date, we have been unable to allocate a digital marketing budget due to cash-flow restraints caused by our wholesale business, which demands that we cover the cost of goods for 6 months before receiving payment. As such, direct-to-consumer currently only represents c.10% of our total sales. Further investment will allow us to allocate a digital marketing budget and hire an experienced team to execute an efficient paid media strategy, achieving or improving on our projected customer acquisition costs.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

To see the rest of the AEVHA London pitch, join now. It's free, quick and easy.

Due to financial regulations, you need to join our community to view the full investment opportunity.

Join

Already registered? Log in

This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

Read more

Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

AEVHA London has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.