Wild swimming grew by 300% in 2020 with over 2m taking part in the UK alone. Above Below are inventors of the RuckRaft®, designed and patented to enable self-supported adventures over land & water. Above Below is raising funds to boost their presence in the UK before raising to expand internationally.
Above Below are brothers, Tom and Will Watt. For years on holiday in the UK, they walked around lakes and rivers wishing they could swim across and keep hiking. Seeing the water as an opportunity instead of an obstacle, Above Below was born to take on cross country swimming.
To make this new hybrid sport practical they created the RuckRaft®, a two-piece kit to transform any rucksack into a raft to tow your kit across water.
Above Below has secured a UK patent for the RuckRaft®, with global applications in process. They made and sold 300 RuckRafts in 2020 but can’t cash flow or make them fast enough. Sitting alongside the RuckRaft® are two events, a retreat in Devon and The Swimmer in London.
Outdoor swimming grew by up to 300% in 2020 (UK). More people swim than play football, rugby or cricket combined, over 2m in seas, rivers, lakes & lidos. The cross country swimming market is underserved, with few performance brands and none like Above Below.
Imagine mountaineering before Patagonia or North Face existed. This is an opportunity to lead the evolution of a new sport, brand and business.
What next? The UK swimming market is worth £189m and the outdoor market is 6 x bigger. Above Below are raising to build the community, products, events that enable cross country swimming. We then plan to raise further funds to enable our international expansion.