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Aardvark's mission is to make pet ownership sustainable. Aardvark has developed food for dogs and cats that uses insects as the protein source. Our food meets the nutritional needs of our pets whilst creating a far smaller environmental footprint than pet food that uses animal meat. Aardvark requires capital for manufacturing their first batch of pet food and helping market the products to pet owners across the UK.

  • Partnership with VC backed insect farm NextProtein. 
  • Black Soldier Fly Market estimated at $2.57 billion by 2030.
  • Brand identity and design from award winning agency: B&B Studios.
  • UK pet food market forecasted to grow to £2.9 billion in 2020.

Idea

Packaging design from B&B Studios.
Packaging design from B&B Studios.
Aardvark packaging design with our dry cat food bag.
Aardvark packaging design with our dry cat food bag.
Dry cat food bag and Aardvark tin storage that allows you to decant our kibbles.
Dry cat food bag and Aardvark tin storage that allows you to decant our kibbles.
Website currently being developed by digital agency Kota Creative.
Website currently being developed by digital agency Kota Creative.
The Aardvark kibble, inside is our insect protein and lots of added goodness like seaweed and sweet potato.
The Aardvark kibble, inside is our insect protein and lots of added goodness like seaweed and sweet potato.
Aardvark feeding bowl and one of our tote bags!
Aardvark feeding bowl and one of our tote bags!
One of our t-shirt designs with an Aardvark tote bag.
One of our t-shirt designs with an Aardvark tote bag.

The idea for Aardvark originated with our founder, Hugo and his search for sustainable food for his two cats. He found out pets are responsible for 1/4 of the environmental damage associated with the meat industry, but at the time couldn't find any sustainable food for them on the market. Cats are also obligate carnivores, meaning that a plant-based diet doesn't meet their nutritional needs.

- So, we created a sustainable range of dry kibbles for dogs and cats using protein from insects rather than animal meat.

- We developed our kibbles to be grain-free, contain nutritious ingredients like seaweed and we only use natural ingredients- no fillers.

- Insect protein is endorsed by the British Veterinary Association and their president; Simon Doherty, says it is even "better for pets than top steak".

We are a scalable business that is capital-light. We will initially sell DTC with plans to expand into Europe in 2021 and the U.S by 2024 and entering a global pet food market worth $74.6 billion (2019).

Increasing environmental concern, increased pet ownership and increased premiumisation, will help boost Aardvark sales in a world still affected by COVID-19, with a planned exit within 5-7 years through acquisition.

We require capital to assist in manufacturing our first batch of pet food and help market the products to pet owners across the UK.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Aardvark has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

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