Aardvark's mission is to make pet ownership sustainable. Aardvark has developed food for dogs and cats that uses insects as the protein source. Our food meets the nutritional needs of our pets whilst creating a far smaller environmental footprint than pet food that uses animal meat. Aardvark requires capital for manufacturing their first batch of pet food and helping market the products to pet owners across the UK.
The idea for Aardvark originated with our founder, Hugo and his search for sustainable food for his two cats. He found out pets are responsible for 1/4 of the environmental damage associated with the meat industry, but at the time couldn't find any sustainable food for them on the market. Cats are also obligate carnivores, meaning that a plant-based diet doesn't meet their nutritional needs.
- So, we created a sustainable range of dry kibbles for dogs and cats using protein from insects rather than animal meat.
- We developed our kibbles to be grain-free, contain nutritious ingredients like seaweed and we only use natural ingredients- no fillers.
- Insect protein is endorsed by the British Veterinary Association and their president; Simon Doherty, says it is even "better for pets than top steak".
We are a scalable business that is capital-light. We will initially sell DTC with plans to expand into Europe in 2021 and the U.S by 2024 and entering a global pet food market worth $74.6 billion (2019).
Increasing environmental concern, increased pet ownership and increased premiumisation, will help boost Aardvark sales in a world still affected by COVID-19, with a planned exit within 5-7 years through acquisition.
We require capital to assist in manufacturing our first batch of pet food and help market the products to pet owners across the UK.