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With over 10,000 orders, hundreds of 5-star reviews and world class athlete endorsement, 33Fuel is an award-winning natural sports nutrition brand seeking to disrupt the £1bn UK sports nutrition market. Having grown organically to date, the business is now raising funds for marketing to accelerate sales.

  • Multi award-winning product range
  • Over 10,000 orders to date
  • £1bn UK sports nutrition market forecast to reach almost £2bn by 2024
  • Featured in The Telegraph, Independent, Men's Fitness & many more

Idea

The problem

Artificial products dominate sports nutrition yet consumers increasingly want healthier, natural alternatives. 33Fuel’s mission is building a fitter future with the best natural sports nutrition and a focus on sustainability.

The solution

As a digitally native brand not beholden to costly retailer margins, we spend more on ingredients for improved products made to our own unique natural formulas. This allows us to maintain competitive retail prices in a £1bn market, forecast to almost double by 2024.

The results

We have won multiple awards, including Health Product of the Year and Best Meal Replacement (beating some of the biggest nutrition brands), been featured in leading fitness and mainstream media, and our tribe grows daily. With over 10,000 orders, 100s of 5-star customer reviews, 12,000 email subscribers and a podcast with +65k plays, we can see we're on the right track. Meanwhile in elite sport, 33Fuel has attracted superstar shareholders including 4x Ironman triathlon World Champion Chrissie Wellington OBE and superstar customers including Tour de France winner Sir Bradley Wiggins.

What’s next

Having built a business & team capable of much greater volume while establishing early traction via word of mouth, we're raising funds for marketing to accelerate sales as we build the sports nutrition business of tomorrow.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

33Fuel has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.