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126%
Raised
£379,280
Investors
375
Target
£300,000
Equity
5.44%
Pre-money valuation
£6,591,204

1854 owns award-winning platforms, from the oldest photography publication to some of the world’s most viewed exhibitions and a community of 2+ million creatives, connecting global brands with top talent. Recurring customers are +70% since the last raise and 1854 are now raising capital to accelerate growth.

  • Multi-award-winning, globally renowned media brand established in 1854
  • Paid membership +70% since 2018 -  yet only 0.4% of 2m+ community
  • Exhibitions seen by tens of millions with 90,000+ paid image entries
  • Subscription-based companies growing revenue 500% faster than S&P 500

Idea

British Journal of Photography has been an authority since 1854. Following a management buyout in 2013 we've built an influential community of millions and are solving two big problems:

1. Helping great photographers get noticed and succeed

2. Helping brands create imagery that cuts through the noise of 3 billion photos taken daily

We aim to build the platform that photographers need while connecting brands to global talent - often before they become established - via four symbiotic pillars:

1854 Awards

Annual celebrations of diversity and equality inc. Portrait of Humanity & Female in Focus which attract 90,000+ paid submissions from 118 countries & global media attention.

British Journal of Photography

2m+ international community inc. many of the world’s most influential creators, media & arts institutions. International subscriptions +139% since 2018.

Studio 1854

Clients include adidas, Panasonic & Visit California, who commission photographers & filmmakers from our community to create visual content for their marketing campaigns.

1854 Access

Membership platform launched April '19 offers photographers access to our awards, content & brand commissions in one unified subscription. Paid membership +70% since 2018, yet still just 0.4% of our community.

Now, we plan to further accelerate paid membership growth, with bold plans to launch the most ambitious project in our 165 year history.

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Risk warning

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1854 Media has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.