Category Archives: Invention
22
12.2010
Capitalising on buzz – insights into crowdfunding a product launch
The idea was simple. Transform the iPod Nano into the world’s coolest multi-touch watch with a simple wrist strap. It seems straight forward enough, yet Scott Wilson, the founder of Chicago-based MINIMAL needed $15,000 to make it happen. Enter Kickstarter – the US crowdfunding super tanker. What happened next is nothing short of staggering. The TikTok project raised $941,558 from …
20
12.2010
Top three crowdfunded inventions of 2010
Crowdfunding has the power to bring about a funding revolution for the development of new inventions. By crowdfunding development costs, whilst simultaneously demonstrating demand for a product to potential partners, investors and retailers; new product ideas have an enhanced chance of success. The idea was simple. Transform the iPod Nano into the world’s coolest multi-touch watch with a simple wrist …